Founded in 2015, RDM Capital Funding is a technology-enabled specialty finance company, which provides working capital to small businesses. On 14th October 2021, the company announced it is formally rebranding as FinTap.
The rebrand is part of RDM’s growth strategy and comes after the company closed its up to $50 million credit facility with Arena Investors in April 2021, marking an increase from its first facility of $7.5 million in 2018. Together with the name change, the company has a new logo and website. Before announcing the big news about its rebrand, the company acquired the EBM (Exact Brand Match) domain FinTap.com.
As the world continues to accelerate its move from analog to digital, continuing to build and add more functionality becomes more important for our current and future growth. One example is that the newly built platform allows our larger partners to a send us deals through an API integration. This creates a smoother experience for all parties.
Reuven Mirlis, CEO and Founder of FinTap | ABFJournal
Since its founding, RDM Capital Funding has provided more than $55 million to more than 1,000 small businesses. Over the past several years, the company has secured two credit facilities and expanding its book of business by scaling its funding volume.
We hope the above information will help you in making informed decisions about your brand. If you want to say hi or have any questions about naming, branding, and domain names get in touch, we’re always happy to hear from you.
branding business business name domain domain name fintap naming rebrands startup
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