Manik Kundra, founder of Icy Studios, has just made the biggest investment of his life – acquiring ICY.com.
A seven-figure purchase, entirely self-funded, with no investors behind it.
Every dollar I’ve made since I started this journey went into this. People keep asking me why. Why risk it all on a domain?
Manik Kundra, founder of Icy Studios
It’s a fair question. Until you understand what ICY.com represents.
From YouTube Tutorials to a North American Manufacturing Network
Kundra started Icy in 2018 out of a bedroom, shipping apparel with just a few boxes of stock.
Today, Icy manufactures for hundreds of brands across North America. Still bootstrapped. Still independent.
The company’s success reflects the new breed of entrepreneurs – digital-native, design-focused builders who learned the ropes online and turned it into real-world impact.
Why a Domain, and Why Now
Icy.com isn’t about a website. It’s a symbol of how far we’ve come.
Manik Kundra, founder of Icy Studios
The short, memorable three letter .com is brand security. In the apparel space, where hundreds of new labels pop up every month, ICY.com instantly communicates legitimacy, longevity, and vision. It puts Icy in the same league as the most established names in the industry, not just another print-on-demand operator, but a category leader. Investing in synch a domain is the mark of a company that intends to stay.
Betting on Builders
Kundra’s philosophy aligns perfectly with the new creative economy:
The future of apparel belongs to builders – the ones who aren’t afraid to go broke chasing something that actually matters.
Manik Kundra, founder of Icy Studios
That belief is visible in the purchase itself. While others raise capital rounds to buy exposure, Kundra invested in digital permanence, equity in trust, in brand recall, in every customer touchpoint to come.
A Signal for the Industry
For apparel brands, the move sends a clear message: the market is maturing.
Consumers are increasingly drawn to names they can trust and online, that trust often starts (and ends) with the address in your browser bar.
About Icy
Icy Studios is a custom apparel print-on-demand and manufacturing platform serving hundreds of brands across North America. Founded in 2018, Icy is fully bootstrapped and independently owned. The company’s new home is at Icy.com.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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