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How Harrelson's Own Leverages Top Domains to Grow Its CBD Brand
By Tsani Gramatikova access_time 3 min read

Harrelson’s Own continues to grow its influence in the CBD market while promoting a healthier lifestyle by investing in a smart branding strategy and delivering effective hemp solutions.

The Story Behind Harrelson’s Own

The company was founded by Brett Harrelson, the younger brother of Woody Harrelson. The brand’s website describes Brett as an actor, National Cart racing champion, vegan and “hemp enthusiast and activist.”


We spent over one year formulating our Signature Blend Spray to be perfect for our customers. We wanted to bring you a HEMP that works in minutes instead of an hour, relieves stress, lifts your mood, eases pain, absorbs better, and is completely organic without synthetic ingredients.

the brand’s website explains

A Strategic Domain Portfolio

Harrelson’s Own has made a strategic move by acquiring a set of valuable domains, including the exclusive HO.com, which now redirects to their main website, HarrelsonsOwn.com. Steven S., Head of Partnerships at Ventures.com, announced the transaction on LinkedIn, congratulating Harrelson’s Own on securing the top domain name.

The simplicity and brevity of HO.com make it memorable, allowing the company to stand out in a crowded market and making it easier for customers to connect with the brand. This forward-thinking approach to branding, including the ownership of multiple domains, enhances brand recognition and offers flexibility in marketing campaigns, ensuring consistent visibility across different platforms.

Adding the highly sought-after HO.com domain to its existing portfolio, which includes HarrelsonsOwn.com and HarrelsonsHemp.com, allows the brand to optimise its online reach, helping it attract a broader audience, increase its credibility, and ultimately fuel long-term growth. 

What Makes Harrelson’s Own Unique?

Harrelson’s Own has gained a solid reputation for its quality CBD products, especially its popular CBD oil spray, which uses special nano-emulsified technology to boost absorption. This technology ensures the body absorbs the CBD more quickly and efficiently, making it a fast-acting option for users who want relief from stress, pain, or anxiety.

Key Features of Harrelson’s Own Products:

  • Organic Sourcing: Hemp is sourced from farms in Oregon, Kentucky, and Colorado without synthetic pesticides or fertilisers.
  • Top-Quality Extraction: The brand uses supercritical CO2 extraction, known for its purity and effectiveness.
  • Thorough Testing: Harrelson’s Own emphasises transparency by conducting triple lab testing on all its products to ensure quality.
  • Nano-Emulsification: This process boosts absorption, offering faster results compared to regular CBD oils.

The Harrelson Family’s Hemp Legacy

The Harrelson family has long been an advocate for hemp and cannabis. Brett’s venture into the CBD space aligns with his brother Woody’s cannabis shop, The Woods. Together, they are using their influence to promote natural wellness, making them leaders in this growing industry.

Brett’s dedication to producing high-quality, accessible hemp products shines through in the brand’s mission. “Harrelson’s Own HEMP® simply makes everything feel better with supporting and soothing full mind and body benefits,” the company shares, focusing on overall wellness.


The right domain names are a valuable investment for any brand. If you’re ready to secure the perfect domain name for your business, reach out to us for assistance. We’re here to help you find and acquire the ideal domain for your brand.


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