OddGoods, based in Seattle and founded by artist and muralist Paul Burton (OddBurton), is an artist-owned company that creates jigsaw puzzles, colouring books, and other creative products. The brand is committed to raising awareness for wildlife conservation and pledges to donate up to 5% of profits to charity. Known for its unique, playful designs, OddGoods aims to bring serious fun to its puzzles, appealing to those who enjoy an unserious approach to creativity and art.

OddGoods initially launched and, until 2024, operated on the OddGoods.store domain. .store is a generic top-level domain (gTLD) extension designed for businesses and individuals involved in online retail and eCommerce. Introduced in 2016 and managed by Radix, it helps users easily identify websites focused on selling products or services. .store domains tend to be perceived as more niche, limiting the company’s brand perception to just eCommerce, even if the business offers more than just goods for sale.

OddGoods’ upgrade to the Exact Brand Match (EBM) domain OddGoods.com broadens its reach and strengthens its online identity. The EBM domain enhances long-term growth by ensuring global recognition and credibility while reducing the risk of traffic loss to competitors. It secures brand consistency and builds greater trust with customers as OddGoods evolves. Securing an Exact Brand Match domain elevates OddGoods beyond a retail focus, reflecting its broader creative ambitions and reinforcing its identity as a forward-thinking, diverse brand.

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