Alto Global Processing, a payment solutions provider for nearly 15 years, has rebranded as AltoPay. This change reflects the company’s commitment to simplifying payment processes for online businesses. With a new name, logo, brand colours, and website, AltoPay aims to offer a fresh identity that highlights its focus on efficiency and reliability.
The rebrand comes as the company enters a new phase of growth, driven by an expanded team of industry experts and enhanced payment solutions. The brand name AltoPay was chosen to represent the company’s goal of making payments easier to manage for businesses worldwide.
According to CEO Luca Bizzotto, the rebrand is part of AltoPay’s ongoing efforts to support businesses by offering solutions that increase revenue and reduce costs.
We’re excited about this next chapter. The new branding accompanies new acquirer relationships and new technology innovations. While a lot has changed, our core focus remains the same – simplifying payment complexities so online businesses can grow with confidence. And I feel the new brand is a perfect representation of the simple and efficient mentality we strive for in our daily operations.
Luca Bizzotto, CEO of AltoPay, in a press release
As part of the rebrand, AltoPay invested in the Exact Brand Match (EBM) domain AltoPay.com, transitioning from the lengthy AltoGlobalProcessing.com. A short, concise domain name like AltoPay.com is more accessible for customers to remember, type, and share, making it a key asset for building brand recognition and credibility. It also reflects the company’s streamlined approach to payment solutions, reinforcing the message of simplicity and efficiency. The move to AltoPay.com enhances the company’s accessibility, ensuring businesses can easily find and engage with the brand online.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
Other resources
Alto Global Processing AltoPay AltoPay.com branding business domain domain name domains naming rebrand
Previous Next