Sporttape is a South Wales-based business with a bold vision and a strong passion for sports. Founded by athlete Kate-Anne, the company has set a Big Hairy Audacious Goal (B.H.A.G.) to support one million athletes each week. Focused on doing one thing exceptionally well, Sporttape aims to produce the world’s greatest sports tapes, earning a reputation for unrivalled quality and affordability.
The company’s journey began in 2010 when Kate-Anne experienced the benefits of kinesiology tape firsthand while recovering from an injury. This experience sparked the creation of Sporttape, driven by a desire to help other athletes achieve the same relief. The company name was chosen for its practicality—selected based on Google’s top search term for “sport tape” at the time.
Sporttape’s dedication to perfecting its kinesiology tape has evolved into a full range of high-performance sports tapes used by over 1,000 sports clubs, from Premiership teams to local Sunday leagues. Now in its fourth season, Sporttape continues to chase its ambitious goals while maintaining a strong focus on innovation and athlete support.
Sporttape initially launched and operates on Sporttape.co.uk, a country-specific domain that serves the UK market effectively. While country-code extensions work well for local markets, they can limit a company’s potential to expand internationally.
In May 2024, Sporttape took a major step forward by investing in the Exact Brand Match (EBM) domain Sporttape.com. The decision to acquire Sporttape.com, which now redirects to the .co.uk site, enhances the company’s credibility and makes it more accessible and memorable for international customers. A .com domain carries considerable weight in global markets, making Sporttape more appealing to potential customers, partners, and investors worldwide.
Just a few months after securing the Sporttape.com domain, the company successfully raised £1 million in funding in August 2024. The acquisition of Sporttape.com positioned the company as a credible and trustworthy brand. EBM domains signal a business’s readiness to scale and compete globally, undoubtedly contributing to building investor confidence.
Don’t miss out on the opportunity to boost your brand and increase your online presence. Investing in the perfect domain name now can prevent future losses and help your business thrive in the long run. Get in touch.
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