Meta, the parent company of Facebook and Instagram, has acquired the Exact Brand Match (EBM) domain Threads.com, as confirmed by updated Whois records on September 24. This acquisition marks another addition to Meta’s expansive domain portfolio, supporting its growing range of online services and products.
A Transition from Threads.net to Threads.com
Since its launch, Meta’s Threads social networking app has been accessible through the URL Threads.net. This was because Threads.com had been in the possession of a messaging startup backed by Sequoia Capital. This startup had developed a Slack alternative under the same name, adding to the confusion for users seeking Meta’s app. However, in June 2023, Shopify acquired the startup for an undisclosed sum, paving the way for Meta to secure the Threads.com domain.
The messaging company’s founders acknowledged the sale in a post on their website, stating: “A handful of companies approached us, wondering if we would be open to an acquisition… With mind-warping technological advances now being a commodity, we were excited about joining a place where we could tinker at scale.”
The timing of this acquisition is noteworthy, aligning closely with Meta’s annual Connect event. With the acquisition, users will likely soon access Meta’s Threads app directly through the more intuitive and globally recognised Threads.com domain.
Meta’s Expansive Domain Portfolio
Meta’s purchase of Threads.com isn’t an isolated move. The tech giant has consistently invested in top-tier domain names, recognising their value in enhancing brand presence and user accessibility. Over the years, Meta has acquired domains across various sectors, reinforcing its position as a dominant player in the digital space. This strategy ensures Meta’s platforms remain easy to find and globally recognisable, a vital component in the competitive social media landscape.
The acquisition of Threads.com will streamline the user experience, reducing confusion between Meta’s social networking app and the now-defunct messaging service. Since the launch of Meta’s Threads app, there has been a notable increase in traffic to Threads.com, indicating that many users were mistakenly visiting the wrong platform. This domain acquisition will solve that issue and position Meta to capitalise on the growing popularity of the Threads app.
The Power of an Exact Brand Match Domain
The shift from Threads.net to Threads.com highlights the significance of owning an EBM domain. As seen in other industries, brands that invested in EBM domains enjoy higher levels of credibility, memorability, and trust among users. In the case of Meta, Threads.com represents a more seamless and professional extension for its social networking platform.
While Meta has not disclosed specific plans for Threads.com, the domain’s acquisition signals the company’s long-term vision of maintaining its dominance in the online space. A move to Threads.com could help boost user growth, contributing to the app’s ongoing expansion and establishing it as a primary destination for text-based social networking.
The right domain names are a valuable investment for any brand. If you’re ready to secure the perfect domain name for your business, reach out to us for assistance. We’re here to help you find and acquire the ideal domain for your brand.
Other resources
branding business domain domain name domain names domains meta naming Threads.com
Previous Next