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From DivPlast.com to Aprios.com: Standing Out with an Exact Brand Match Domain
By Tsani Gramatikova access_time 2 min read

Diversified Plastics, Inc. has rebranded and now operates under the name Aprios Custom MFG. Founded in 1977, DPI has earned a reputation for producing high-precision, close-tolerance injection-moulded and digitally manufactured components for medical devices, filtration, aerospace, and various industrial markets. The rebrand to Aprios Custom MFG marks a new chapter in the company’s journey while honouring its 47-year legacy.


This company has a great history and legacy. We’ve been around for over 40 years, and you don’t survive that long without doing what you do very well. We are proud of our roots in injection moulding, but we chose to rebrand because the scope of our services has evolved to meet the more demanding needs of our customers.

CEO Alex Danzberger in a press release

The decision to rebrand as Aprios Custom MFG came from the need to set the company apart and reflect its mission and values more accurately. While the name Diversified Plastics has been respected for many years, it is shared by over 55 other companies. To better represent its forward-thinking approach, the company chose a name that reflects its dedication to innovation and excellence. The name Aprios, inspired by Latin words meaning “head” and “heart,” captures the company’s belief in combining precise engineering with a strong commitment to its clients and communities, symbolising a balanced approach of thoughtful action and logical precision.

Aprios remains a fully employee-owned entity. Its ownership structure, dedicated team, and the values it uphold remain unchanged.

As part of its rebranding, Diversified Plastics, Inc. has transitioned from the non-exact brand match (non-EBM) domain DivPlast.com to the Exact Brand Match (EBM) domain Aprios.com. Having an EBM domain is crucial for reinforcing brand recognition and ensuring that online traffic is directed accurately, avoiding potential confusion or traffic leaks to other entities previously sharing the Diversified Plastics name. This change makes it easier for clients and partners to connect directly with Aprios Custom MFG online, reinforcing the company’s dedication to creating a simple, clear, and easy-to-access presence.


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