Overview
Martech, also known as Marketing Technology, refers to the software and technology tools marketers use to achieve their goals by measuring marketing campaigns, optimising and personalising communications with customers, and maximising sales. Such tools can be SEO tools, marketing platforms, CRMs, CDPs, DXPs, experience platforms, and others.
With the commercialisation of personalised location-based services rising, the high demand for tailored location-based services is projected to boost the current marketplace.
Technology has changed marketing from less like golf and more like multi-player-first-person shooter game.
Sandeep Menon, VP & SBU Leader-Digital Services, Cognizant
Marketers’ reliance on marketing technology has increased in recent years, owing to the rapid shift in customer behaviour toward digital media and the requirement for companies to be present where their customers are.
In just under ten years, the market landscape has grown to include more than 8,000 vendors, representing a more than 5,000 per cent growth rate.
According to MordorIntelligence, the Marketing Technology (Martech) market is set to grow significantly, from an estimated USD 0.48 trillion in 2024 to USD 1.02 trillion by 2029, at a compound annual growth rate (CAGR) of 20.60%. The rapid adoption of augmented and virtual reality (AR/VR), drones, and interactive marketing tools is driving immersive consumer experiences. Startups are leveraging these technologies for targeted marketing and dynamic advertising, while social media continues to enhance live streaming and influencer marketing. Challenges such as system integration and the adoption of automation by some businesses remain barriers to progress.
Automation tools, particularly in B2B marketing, are expected to dominate the landscape, improving lead management, customer personalisation, and operational efficiency. With automation driving a 14.5% increase in sales productivity and a 12.2% reduction in marketing overheads, these tools have become essential for streamlining tasks and nurturing leads in the digital marketplace.
As brands increasingly focus on optimising customer experiences over specific media, the MarTech industry is evolving to meet these demands through advanced technologies. The future of MarTech lies in integrating cutting-edge solutions like the Internet of Things (IoT), Artificial Intelligence (AI), and cross-device identification (XDID), which enable marketers to deliver personalised, seamless experiences across platforms. Technologies that enhance experience optimisation and tracking, such as AR/VR, AI-driven automation, and interactive marketing, are reshaping how brands engage with consumers, creating a more immersive and targeted approach. This shift emphasises the growing importance of customer-centric marketing strategies in the digital age.
Based on our analysis of the 220 martech companies, we have identified the following key naming and domain name usage highlights.
Domain Names Highlights
Most companies (195 out of 220) have chosen to operate on the widely recognised .com extension. The .com extension provides global reach and is often the most intuitive choice for users, an essential marketing factor.
A smaller proportion of companies (25 out of 220) have chosen alternative extensions like .io and .ai, commonly used within the tech sector. While these alternatives offer more availability, they can present challenges if a company seeks to expand its portfolio of global presence over time.
187 companies have invested in Exact Brand Match (EBM) domains, further strengthening their brand identity. EBM domains ensure a seamless connection between the brand name and its web address, building trust, improving memorability, and enhancing customer engagement by creating a consistent and authoritative digital presence.
The preference for .com and EBM domains reflects the strategic importance of securing a strong, recognisable, and scalable online identity.
1 company use a dash in its domain. Adding hyphens is generally not recommended as it complicates the domain for users, who often miss the dash when typing in a web address.
Naming Trends in Martech Companies
Action-Oriented Names
Action-driven names highlight productivity and results, appealing to businesses focused on immediate impact and growth. Common words like “Act,” “Lead,” and “Active” dominate this trend.
Examples: 6sense, Act-On, ActiveCampaign
Compound Words and Blends
By combining two concepts, brand names become both descriptive and unique, offering a memorable creative twist. This approach helps brands convey multiple ideas in a single word.
Examples: AdRoll, Contentful, Brandbassador
Descriptive and Direct Names
Direct names clearly define the company’s purpose, providing instant recognition and transparency. This trend is ideal for companies prioritising straightforwardness in their branding.
Examples: AdCreative, ContentGrow
Abstract or Invented Names
Unique, abstract names often stand out for their memorability and branding potential, even if they don’t directly describe the product. This trend is effective for creating curiosity and distinctiveness.
Examples: Moz, HubSpot, Agorapulse
Namepicks
Act-On
Act-On Software is a software-as-a-service (SaaS) company specialising in marketing automation solutions. Founded in 2008 and headquartered in Portland, Oregon, Act-On initially retailed its software exclusively through Cisco, which also provided $2 million in funding. The platform helps businesses automate and optimise their marketing efforts, offering tools for email marketing, social media, lead management, and analytics. Act-On is designed to improve marketing efficiency by automating repetitive tasks, nurturing leads, and providing insights into customer behaviour.
The company operates on the exact brand match domain name Act-On.com. Using a hyphen in a domain name is an often debated question. It is usually used to replace a space, since you can’t have space in a domain or/and when the company can’t secure the matching .com without a dash. The downsides are confusion to customers that presume the brand name is written as they hear it, traffic leaks and email loss.
Brevo
Brevo, formerly known as Sendinblue, is a SaaS platform specialising in relationship marketing. Founded in 2012 by Armand Thiberge, Brevo provides a cloud-based suite for marketing communication, offering tools such as email marketing, transactional emails, marketing automation, CRM, landing pages, and SMS marketing. With eight offices worldwide, including Paris, Seattle, and Berlin locations, Brevo serves over 500,000 customers globally. Its features include A/B testing, contact management, report generation, and email heatmaps, helping businesses enhance their marketing strategies and customer engagement.
Brevo operate on Brevo.com. Investing in a .com domain name that matches their brand name ensures their brand is secure online, as well as makes it easy for their customers, business partners and investors to reach them.
ContentGrow
ContentGrow is a managed marketplace and workflow platform for content teams worldwide. The platform automates several key processes that editors and content managers are typically required to handle manually. ContentGrow has chosen the exact brand match domain name ContentGrow.com. Short and descriptive names are a common choice for many successful brands, as SmartBranding pointed out in the report A Decade in Domains.
Later
Founded as the first-to-market Instagram scheduler in 2014, Later was initially called Latergramme. The company quickly grew from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest. And so they got a name to match that – Later.com. Now with over 6 million users globally, Later is a member of the Instagram Partner Program and a Pinterest Marketing Partner.
Moloco
Moloco is a machine learning company specialising in performance advertising. With a customer-first focus, Moloco’s mission is to empower businesses of all sizes to grow using operational machine learning. The company offers advertisers the chance to scale and achieve the same return on ad spend (ROAS) as big tech, but with the flexibility and accessibility of the open internet. Tiger Global Management and Smilegate Investment are the most recent ones. The company has chosen the exact brand match domain name Moloco.com.
Mux
Mux is a video technology company based in San Francisco specialising in video streaming infrastructure and performance analytics. Founded in 2015 by Jonathan Dahl, Steve Heffernan, Matthew McClure, and Adam Brown, the team previously launched Zencoder, a cloud encoding company sold to Brightcove in 2012. Mux’s name is derived from “multiplexing,” a digital media term. Mux operates on the exact brand match domain name Mux.com. Three letter .com domain names are extremely valuable – they are short, memorable and can stand for acronyms, making long brand names easy to share and adapt to audiences globally.
ZoomInfo
ZoomInfo is a SaaS platform that helps marketing professionals to identify, connect and engage with qualified prospects. ZoomInfo collects, organises, validates, and publishes a comprehensive directory of business data using a diverse portfolio of proprietary technology, a community of 300,000+ users, and third-party integrations. ZoomInfo is operating on the exact brand match domain name Zoominfo.com.
While we make every effort to ensure the data on our site is accurate, complete, and up-to-date, we cannot guarantee its reliability. Our data is provided for informational purposes only and should not be relied upon as legal, financial, or other advice. We strongly recommend that you independently verify any information before relying on it.
The right domain names are a valuable investment for any brand. If you’re ready to secure the perfect domain name for your business, reach out to us for assistance. We’re here to help you find and acquire the ideal domain for your brand.
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