Co-founded in 2018 by Tim Spector, Jonathan Wolf, and George Hadjigeorgiou, ZOE is a health and nutrition technology company committed to providing individuals with science-based insights into how their bodies uniquely respond to food.
The journey began 25 years ago when Tim Spector studied 13,000 twins to see how genes, gut microbes, and lifestyle choices affect health. He discovered something surprising: even identical twins react differently to the same foods. This proved that there’s no one-size-fits-all diet – your best health comes from understanding what works for your body.
ZOE provides an at-home testing kit designed to give users personalised insights into their biology. The kit includes a gut microbiome test, which uses a hygienic and easy-to-use sample collection system; a blood sugar test, where users wear a Continuous Glucose Monitor (CGM) for 14 days to track blood sugar fluctuations; and a blood fat test, which requires a simple finger-prick sample to assess how their body processes fat.
With a ZOE membership, users gain tailored food scores based on their test results, helping them make smarter food choices that match their health goals. The membership also provides tools to create well-balanced meals, explore a variety of recipes, and experiment with ingredient swaps. ZOE also offers guided programs, developed by top nutrition scientists, to support specific health improvements, such as enhanced digestion or improved metabolic function.
In addition to its nutrition services, ZOE conducts various research studies, including the ZOE Health Study (previously known as the COVID Symptom Study) and PREDICT, the world’s most comprehensive nutrition study, conducted with scientists from King’s College London, Massachusetts General Hospital, Stanford Medicine, and Harvard T.H. Chan School of Public Health.
ZOE was designed to be something new. Our bet was that new technologies could enable scientific research at an unprecedented scale, allowing us to understand individual responses in the real world. Our approach combines large-scale human studies with machine learning technology, microbiome sequencing and collaboration with leading scientists around the world – and our results continuously improve as our scientific studies expand.
ZOE
ZOE, a personal name of Greek origin meaning “life,” embodies the vision of helping people lead healthier and happier lives by understanding and optimising their responses to food. Our recent report highlights the benefits of using a personal name as a brand name, such as building trust, fostering a closer connection with customers, and giving the brand distinct character and authenticity.
ZOE initially operated under the domain JoinZoe.com but later upgraded to the Exact Brand Match (EBM) domain Zoe.com. Startups often add extra words to their domain names when the EBM domain is unavailable or out of budget. This can lead to lost traffic, misdirected emails, customer confusion, and less effective marketing. As businesses grow, acquiring an EBM domain becomes essential for maintaining brand consistency and enhancing their online presence.
Three-letter .com domains, like Zoe.com, are highly sought after for their rarity and value. With all 17,576 possible three-letter .com domains already taken among over 150 million .com registrations, owning one is a mark of prestige and a strategic investment in a brand’s future success.
Whether you’re a small business owner or a large corporation, a strong domain name can help boost your brand and increase your online presence. If you’re ready to take the next step, contact us to learn more about our domain name options and how they can benefit your business.
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