Reown, previously known as WalletConnect Inc., is a UX-focused company dedicated to making digital ownership more intuitive, effortless, and secure. The company provides powerful toolkits – AppKit and WalletKit – that help developers seamlessly integrate web3-native features into their apps and wallets. Reown empowers builders to deliver top-notch user experiences, making the decentralised internet more accessible by simplifying complex on-chain interactions.
Why the Rebrand?
WalletConnect has come a long way since its launch in 2018 as a simple QR code integration. Over the years, it evolved into a robust network supporting over 40,000 app projects, 600+ wallets, and connecting more than 23 million users worldwide. With over 150 million connections facilitated to date, the platform has played a significant role in expanding the web3 ecosystem.
Reown brings forward a new era for our team and ecosystem to accelerate the mission towards a better digital landscape – one designed for ownership. This change represents the challenge we’ve set ourselves to enable both organizations and individuals to redesign, recreate, rebuild, and reown the internet, for good.
Renown press release
The rebrand to Reown marks a new chapter for the company, reflecting its mission to drive a better on-chain user experience. As CEO Jess Houlgrave explained in a company press release, Reown is focused on making the decentralised internet intuitive and usable for everyone, helping to overcome current barriers in web3 adoption.
What Does ‘Reown’ Stand For?
The new name embodies the company’s vision: empowering organisations and individuals to “reown” the internet by creating a digital landscape grounded in ownership, security, and ease of use. It’s a creative blend of “re-” (signifying anew or again) and “own” (meaning to possess or take control), reflecting the company’s mission to redesign and reimagine how users engage with on-chain applications, putting control back in their hands. The toolkits, AppKit and WalletKit, are designed to streamline app-to-wallet interactions, improve user security, and simplify cross-chain integrations, making digital ownership accessible to both developers and end-users.
AppKit, for instance, allows developers to integrate wallet features with just 20 lines of code, offering everything from social logins to transactional add-ons like swaps and on-ramps. Meanwhile, WalletKit enhances security with features like Web3 notifications and one-click authentication, ensuring a smooth experience for users across various blockchain networks.
Leveraging Exact Brand Match Domains for a Successful Rebrand
Throughout its journey, the company has operated on the Exact Brand Match (EBM) domain WalletConnect.com and now Reown.com. Reown reinforced its new brand identity and online presence through its new domain name. EBM domains help companies build trust, align perfectly with the brand name, reduce confusion, and ensure users can easily find the company online.
The Power of Short Business Names and Domains
A good short business name encapsulates the company’s mission in its simplest form. Short domains, like Reown.com, are easier to remember and share, which enhances brand recognition and user engagement. This simplicity helps companies stand out in a crowded digital space, making them more approachable and trustworthy.
As Reown continues to expand its offerings and refine its products, the new brand identity sets the stage for further innovation. Reown is set to create a user-friendly, decentralised internet by leveraging a powerful combination of product development, strategic branding, and a strong domain presence.
The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.
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