Intro
Our guest for this episode is Ryan Ewen, an entrepreneur who has grown a company from $0 to $5 million in turnover in just two years. Ryan has been exclusively buying, selling, and brokering digital assets since 2021. As the founder of DNWE.com (Domain Name Wholesale Exchange), along with DomainManage.com, Brandable.uk, and Flip.uk, he’s established a strong presence in the domain marketplace.
Meet our guest
Name: Ryan Ewen
What they do: Ryan is the CEO of Falbros Group, managing 500 websites and 1,000 premium domain names, with digital assets valued at ÂŁ35.4 million.
Interesting fact: Ryan successfully collaborates with his family in managing the business, including his two brothers, mother, and father. This family dynamic brings unique trust and honesty to their operations, despite the occasional challenges that naturally arise from working closely with relatives.
Where to reach them:
- Ryan’s X
- Falbros’s website
- DNWE’s website
- Brandable’s website
- Flip UK’s website
- Domain Manage’s website
Quote
With a premium domain name, trust among clients and peers increases, reducing advertising costs on platforms like Google. More people click on ads when they’re an exact match, significantly boosting ROI.
Ryan Ewen
15% of people click an advert, but 85% will click the number one listing. Being number one in Google for your name converts at a way higher rate. If you’re comparing two adverts, and one has an exact match one or two word .com as number one, it just adds more credibility. It reinforces the fact that they want to do business with you compared to a competitor with a hyphenated or numerical domain—it just looks less trustworthy.
Ryan Ewen
The key thing here is, if you invest $100,000 in a domain name, you might otherwise spend one and a half million to achieve the same awareness with a lesser name. So, investing in your domain name isn’t just spending—it’s an investment in your digital identity, in being the gateway to your website, your blog, your metaverse. And if you get in early, the potential is enormous. I’ve managed to acquire 29,000 dot coms, some of the rarest, as a one-man band. People don’t realise that .com is the gold standard for a reason. It will always be the preferred choice.
Ryan Ewen
Short overview
Ryan is an entrepreneur with a deep focus on brand building and a background in UK financial services. From an early age, he was engaged with computers and later studied computer programming at university. He ventured into the domain market in 2008 and co-founded a finance business, managing over 500 websites and using premium domain names to establish market leadership. His current focus is on trading domain names and developing websites centred around domain distribution.
Ryan recognises the significant impact that premium domain names have on enhancing marketing results, gaining credibility with clients, and reducing advertising costs. With his finance background and SEO expertise, he invests in and resells domain names, employing robust data analysis and optimisation strategies to maximise their value for companies.
He notes that many entrepreneurs fail to realise the negative impact of settling for compromise domain names. Businesses can significantly improve their visibility and credibility, boosting overall performance by utilising exact match domains supported by solid data and SEO strategies.
Discussing the substantial financial benefits of investing in premium domain names, Ryan explains how a significant initial investment can offset much larger marketing expenditures later on, while establishing a strong digital identity that enhances all aspects of an online presence. He remarks on the cultural and regional differences in domain preferences, noting that while European entrepreneurs may value local extensions due to cultural connections, those aiming for global reach often prefer .com domains.
Looking ahead, Ryan is expanding his domain lending services and plans to make substantial investments in domain names over the next year. He is introducing innovative financing options for startups, including a buyback guarantee to minimise investment risks, which could transform how entrepreneurs secure premium domains for their businesses.
Key moments
- Background and Early Domain Investments (0:05)
- Family Business Dynamics (2:24)
- Domain Names as Investment and Marketing Tools (4:22)
- Credibility and Strategic Advantages of Premium Domains (8:17)
- Challenges and Opportunities in the Domain Name Market (19:10)
- Future Plans and Innovations (28:17)
- Final Thoughts and Closing Remarks (31:51)
We host engaging conversations about naming, branding, and entrepreneurship, exploring everything from initial triumphs to the hurdles along the way. If you’ve got insights on innovative branding strategies, lessons learned from entrepreneurial ventures, or thoughts on the significance of a solid domain name strategy, and you’re keen to chat about them, we’d love to hear from you!
Premium domain names are an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a premium domain name for your business, contact us to learn more about our available options and how we can help you get started.
Other resources
DNWE domain Domain Manage domain name domains Falbros Group interview podcast Ryan Ewen
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