SB RSSAutopilot, a leading marketing automation solution, recently announced a complete rebrand to Ortto. The rebrand is a reaction to the significant growth the company has experienced and its expanding capabilities to match the new vision. Christopher Doyle, Co-founder of Ortto, shared that the decision to rebrand also comes from the company’s desire to strengthen its global presence and create greater market distinction.
The new brand name Beavia, which means “happy journey” in Latin, alludes to the brand’s mission: ”people to return to themselves and nature through quality and tasty food, and to find their own happy journey”.
Founded in 2012, OneFitStop began with the intention of serving personal trainers. The startup has subsequently expanded into an enterprise end-to-end platform for increased member engagement, backed by business management tools for fitness organizations looking to expand. Entrepreneurs sometimes find themselves stuck in a name they picked when their emphasis was more focused, whether it’s […]
VisualWebsiteOptimizer is a leader in A/B testing, offering a platform for growing businesses to conduct visitor research, run experiments, and other related services. In 2014 the company launched A/B testing for iOS apps and rebranded as VWO, followed by a domain name upgrade to vwo.com. At that time, VWO had already positioned itself as a […]
2021 was definitely a tough year for global brands, and the pandemic is not the only reason. More than ever, our decisions to buy something or not are not just based on the qualities or price of a product but also on what a brand stands for. We demand from companies to be genuine, we […]
Finding the perfect product for a newborn can be a hard task for parents. There is a lot of information available online but it can often be vague, biased, and confusing. 10BabyGear – an Amazon affiliate website – has been helping mothers choosing baby products and looking for baby care guides for years. Recently the […]
Marc Cloosterman is the CEO of VIM Group, a leading firm in brand transformation. For the last 30 years, Marc and his team have been specializing in making brand change happen.
Vistaprint is rebranding as just “Vista” and will be launching a brand new service powered by Crello known as VistaCreate.
In this interview we talk about the process of rebranding, when is it needed, common mistakes made and some inspiring examples of rebranding done right.
Initially a provider of RMM (remote monitoring and management) software for MSPs, NinjaRMM rebrands to NinjaOne.
To reflect its position as a new, independent business, Lonza Specialty Ingredients (LSI), a global specialty chemicals business, officially announced that it has rebranded as Arxada, effective from 21 October 2021.
On October 13, 2021, JAM Industries, one of the largest and fastest-growing technology distribution and specialist service providers, announced its rebranding to Exertis.
