SB RSSOur guest for this episode is Aaron Hall, group director and naming expert at Siegel+Gale, one of the global top brand strategy and design companies.
Chime Technologies offers an AI-based platform that helps real estate professionals increase their productivity and accelerate business growth. In November 2023, Chime announced its new identity with a rebrand to Lofty. According to the statement, the rebrand aims to highlight the company’s commitment to delivering AI-powered innovations for the modern real estate professional. As the […]
EmiratesHR, a leading cloud-based HR and payroll solution, has announced a rebrand to Yomly. The company has grown from a local solution focused on the UAE market to a multi-national company with clients with thousands of employees in over 50 countries.
Saudi Airlines Catering, a business with a rich 42-year legacy, has embarked on a new journey with a rebrand to CATRION.
This rebrand and domain upgrade demonstrates Brooklyn Org’s commitment to empowering local communities, fostering inclusivity, and reinforcing its identity as a dedicated Brooklyn organisation.
WooCommerce, a leading open-source ecommerce platform, has revealed its rebrand to Woo. This simplistic identity resonates with many of the customers who have long referred to the brand as ‘Woo’. With this rebrand, the company aims to strengthen its market presence, adopting a name that reflects the innovation and reliability of the ecommerce solutions it […]
Citizen, a UK-based leading provider of payment services, has rebranded to Yaspa. The change comes as a strategic move to reflect the company’s evolving role in the fast-growing world of paytech.
As 2023 comes to a close, one movie shines brightly in the world of cinema. Whether you’re a fan or not, it’s hard to deny that the Barbie movie has made a significant impact in record time.
High Voltage Partial Discharge or HVPD, developer of championed cutting-edge products for asset condition monitoring, has rebranded to Monitra. With this rebrand, the company aims to align with its expanded capabilities and vision for the future.
Skyfii, an AI data analytics company, has rebranded to Beonic. The rebrand aims to better reflect the company’s transition to a data analytics company powered by improved AI and machine learning capabilities.
Choosing a good name that customers can easily remember and that really represents what the company does can help it stand out and attract attention in a busy and very competitive market.
Our guest for this episode is Bogomil Stoev, an entrepreneur with over 15 years of experience in digital marketing.