domain name

The Rebranding of Square, Inc: Why the Company Changed Its Name to Block

Square, Inc. (SQ) was founded in 2009 by entrepreneurs Jack Dorsey and Jim McKelvey, fulfilling their dream of creating technology that combines merchant services and mobile payments into one simple, user-friendly service. Co-founders Dorsey, who also co-founded Twitter, and McKelvey started developing the company from a small office in St. Louis. The name “Square” comes from the company’s square-shaped card readers.

Tony's Work as a Life Coach and Business Strategist: Insights into the Essence of Success

Today our guest is Tony Kitchens, an entrepreneur, philanthropist, author, and speaker who believes in helping others succeed in business and life through trusted counsel, clarity, and accountability.

Monthly Funding Report: March 2023 Funded Startups and Their Domain Name Choices

According to our research, global funding for March amounted to $23.8 billion across 545 transactions, representing a significant increase from the previous month’s total of $15.4 billion across a similar number of transactions-530.

The Power of Strategic Domain Names: How Entrepreneurs Are Investing in the Future

We will explore the factors that motivated these entrepreneurs to invest in premium domain names, as well as the strategies they employed to capitalize on their investments.

Strategies for Success: Mr Marketology's Tips on SEO, Domain Names, and AI in Marketing

Jeff has a diverse background in marketing, spanning from web design to SEO, email marketing, and marketing automation.

Nick Linck and The Residency: Empowering Young Entrepreneurs with Better Education

Nick serves as the Co-Founder of The Residency, an organization committed to offering accessible, debt-free higher education to individuals across the globe.

The Art of Branding: Lessons from David Aaker, the Father of Modern Branding

Today, our guest is David Aaker, known as the “Father of Modern Branding” and a respected authority in the field.

Weekly newsletter of SmartBranding - Issue #12

In the world of branding, companies are always looking for ways to stay ahead of the competition and connect with their customers in new and exciting ways.

The Importance of Branding in Biotech: A Look at Naming and Domain Choice

Let us take a closer look at several biotech companies on our list and examine how they approached the process of naming and selecting domain names as part of their branding strategies.

Sam Eisenberg on the Art of Pitch Deck Design

Today, our guest is Sam Eisenberg, a seasoned entrepreneur and startup advisor who has been involved in various ventures over the years. His career and interests focus on three general trends: politics, social impact, entrepreneurship, and operations.

From Cathay Pacific Cargo to Cathay Cargo: Strengthening Brand Alignment and Global Ambition

Cathay Pacific Cargo, the air cargo arm of Cathay Pacific Airlines, is rebranding to Cathay Cargo in alignment with the airline’s overall brand redesign. The change, according to the company, reinforces its strong brand association and perceptions held by its customers and aligns the cargo business with the same purpose, vision, and values of the master brand Cathay and all of its subsidiary brands, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering. 

Beachbody Rebrands to BODi: A Move Towards Embracing Authenticity and Personalisation in Pursuit of Health and Fitness Goals

Beachbody, a subscription-based digital fitness and nutrition platform, is changing its name to BODi to reflect its new Health Esteem category. This new approach rejects the traditional playbook of pursuing a healthy lifestyle based on self-criticism, which Beachbody used to follow.

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