SB RSSIn April 2023, CafeMedia unveiled its comprehensive rebranding strategy, merging its three brands – AdThrive, CafeMedia, and CafeMedia Ad Management – into a single entity, Raptive. The refreshed brand identity materialises the company’s dynamic transition from an ad management network to a new kind of creator company, focused on fostering creators into enduring global brands and thriving businesses.
In April 2023, AcuityAds, a leading digital advertising software company with a focus on journey advertising, announced a significant change in its corporate identity. The company will now be known as illumin, a name derived from its flagship platform, launched back in 2020. Since its introduction, the illumin platform has achieved tremendous success, and the rebranding reflects the company’s mission to illuminate the path for brands to connect with their customers through the power of data-driven advertising.
In February 2023, TurnoverBnB embraced a new identity as Turno, opting for a more streamlined name to boost brand recognition, foster growth, and align more closely with the company’s mission and vision.
The name “Hyena” could be simply interpreted as an acronym for “Hydrogen Energy Applications,” with the first two letters and last two letters of each word forming the word “Hyena.” This could be a clever way to create a memorable and distinctive brand name reflecting the company’s core focus on hydrogen energy applications.
Profit Software is a leading provider of system solutions and consulting services to the Nordic financial service industry. Originally established as a software-focused enterprise, Profit Software has since evolved to offer a multifaceted portfolio of services, including innovative products, point solutions, expert consulting services, and business intelligence solutions.
EXDERA is the new name for Earning Designs, a renowned UI/UX design and development agency based in Bengaluru, India. The rebranding comes as a response to the company’s growth and evolution, as the original name no longer effectively conveyed the full scope of its comprehensive services. According to the statement, the previous name, Earning Designs, had become insufficient in representing the agency’s advanced expertise and diverse offerings, prompting the shift to the new, more encompassing identity of EXDERA.
Utopia Music, a Swiss music fintech company founded in 2016 by Mattias Hjelmstedt, utilises big data to improve the global music industry by offering clear, transparent, and reliable data-driven solutions. The company aims to create an ecosystem where technology and music intersect, fostering creativity and joy.
Karo Healthcare is a leading company that offers a diverse range of healthcare products and services to prevent and treat everyday health problems. With over 80 brands across seven categories, Karo’s extensive portfolio includes prescription drugs and branded over-the-counter products for skin health, intimate health, digestive health, foot health, wellness, pain, cough and cold, and specialty products.
Established in 2019, SaltPay is a comprehensive business solutions provider catering to small and medium-sized enterprises throughout Europe. In April 2023, the company changed its name as Teya to better align with the comprehensive range of services it offers that go beyond simple payments. The new name, Teya (pronounced Tay-Uh), has Latin origins meaning “joy” and “happiness”.
RocketReach is a startup that helps professionals connect with new opportunities using their vast and precise contact database.The platform provides real-time contact and company information on 700 million professionals and 35 million companies.
Square, Inc. (SQ) was founded in 2009 by entrepreneurs Jack Dorsey and Jim McKelvey, fulfilling their dream of creating technology that combines merchant services and mobile payments into one simple, user-friendly service. Co-founders Dorsey, who also co-founded Twitter, and McKelvey started developing the company from a small office in St. Louis. The name “Square” comes from the company’s square-shaped card readers.
Today our guest is Tony Kitchens, an entrepreneur, philanthropist, author, and speaker who believes in helping others succeed in business and life through trusted counsel, clarity, and accountability.
