The acquisition of Mercu.com elevates Mercu’s market presence and broadens its reach, making it more attractive to a diverse, global audience.

Incentive Solutions, a leading channel marketing and sales solutions provider, has rebranded to Extu, after its acquisition by Capstreet and subsequent merger with OneAffiniti.

In late 2023, Larsen revealed the company’s rebrand to Webtop, transitioning to the exact brand match domain Webtop.com.

The upgrade to Close.com helped refine the company’s brand identity, responding to the natural shift in how people refer to the company – from “Close.io” to simply “Close.”

In 2023, Steps embraced a new identity, rebranding as Atly, a name derived from the word “atlas”. This rebrand reflects the company’s commitment to broadening its scope and enhancing user experience in discovering global locations.

South Korean biometrics developer Suprema ID has changed its name to Xperix. The rebrand reflects the company’s ownership transition and a renewed focus on enhancing customer experience and expanding its business portfolio.

As we enter the new year of 2024, let’s take a moment to look back at the meaningful and inspiring discussions we had in 2023 with people devoted to making a positive impact on society.

Ukrainian clothing brand Vidchutia rebranded to LONDI, marking a new chapter in its journey.

In our special end-of-year podcast episode, we brought together a diverse group of experts, each offering unique insights into the world of branding.

Premium domains, like Public.com, are simple and memorable, thereby enhancing the brand’s visibility and credibility online.