Top 100 Most Inspiring Brands 2022 by Wunderman Thompson and Their Domain Name Choices

A domain strategy is an essential component of building a strong brand identity that inspires customers to engage with a business.

The Art of Managing Multiple Personas and Brands: Insights from Mark Herschberg

Today our guest is Mark Herschberg, a skilled executive with cybersecurity expertise capable of connecting business and technology.

Brand Building and Connecting with Your Customers: A Conversation with Monica Sharma-Patnekar

Today our guest is Monica Sharma-Patnekar. She’s an e-commerce brand mentor and consultant with 17-plus years of experience building purpose-driven brands. She has worked with Fortune 500 companies and coached premium partners to Google.

Fintech Accelerator F10 has rebranded as Tenity In a Step Toward Global Expansion

Tenity’s successful rebrand demonstrates the potential of portmanteau brand names in rebranding due to global expansion. These names are memorable, unique, globally appealing, versatile, and provide a fresh start for the company’s branding. Connecting such names to the company’s history or values can give a sense of continuity and help reinforce the company’s brand identity. 

Preparing for an Uncertain Future: Domain Name Strategies for Business Owners

A strong domain strategy can help you protect your brand in different markets and prevent others from using similar names.

Navigating the Chatbot World: An Analysis of the Top AI Alternatives to ChatGPT and Their Domain Names

It’s time to move beyond ChatGPT and explore the unique naming choices of other chatbots in various industries.

Unleashing the Power Within: A Journey with Vincent Cheng on Entrepreneurship, Buddhism, and Life Coaching

Vincent is the CEO of both “Deepening Connections” and “Vincent Cheng Enterprises”. He is a registered psychotherapist and life/spiritual coach.

From Tech to People: Conference Technologies Rebrands to CTI to Better Reflect its Mission

Conference Technologies, Inc was founded in 1988 by Jane and Dennis Woodhouse as a privately held audio visual firm. Today, the company is a leading provider of custom audio-visual systems integration solutions, serving customers worldwide with a wide range of services.

Top Venture Capital Firms and Their Domain Name Choices

In this report, we delve into the world of venture capital and examine the naming practices of some of the industry’s most successful firms.

Weekly newsletter of SmartBranding - Issue #10

Without further ado, here are the news that caught our attention from the past week.


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