Incentive Solutions, a leading channel marketing and sales solutions provider, has rebranded to Extu, after its acquisition by Capstreet and subsequent merger with OneAffiniti.

In late 2023, Larsen revealed the company’s rebrand to Webtop, transitioning to the exact brand match domain Webtop.com.

The upgrade to Close.com helped refine the company’s brand identity, responding to the natural shift in how people refer to the company – from “Close.io” to simply “Close.”

South Korean biometrics developer Suprema ID has changed its name to Xperix. The rebrand reflects the company’s ownership transition and a renewed focus on enhancing customer experience and expanding its business portfolio.

Ukrainian clothing brand Vidchutia rebranded to LONDI, marking a new chapter in its journey.

Let’s look at some notable rebrands of 2023 and the reasons behind these name changes.

Ark Kapital, a Sweden-based growth platform with a mission to help founders build lasting companies, has rebranded to Gilion, marking a significant step in its global expansion efforts.

Crestbridge Bahrain, a leading provider of administrative solutions for private capital structures in the Middle East, announced a rebrand in December 2023. The company, known for its comprehensive range of bespoke administrative solutions that enhance operational efficiency and financial performance, changed its name to Yasira. This move reflects the company’s accelerated growth and a revised […]

Sportian acquired the exact brand match domain Sportian.com to accelerate its commitment to revolutionising sports technology, increasing online visibility, and fostering greater trust and credibility among its clients and industry partners.

Sumo is a suite of marketing tools for eCommerce shops. Founded in 2010, initially, AppSumo.com was just a tech newsletter. The team built a set of tools for internal use over four years and then realised they can use them to help other entrepreneurs grow their business. That’s how SumoMe was born.