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Sarah Guo’s Investment in Conviction.com and the Value of the Right Domain
By Tsani Gramatikova access_time 2 min read

Sarah Guo’s journey is an inspiring blend of personal grit and professional triumph. Born to immigrant parents from China, she grew up surrounded by the challenges and rewards of entrepreneurship. Her parents, both engineers who became business owners, taught her the resilience and creativity needed to build a company. Growing up in her family’s tech business, Sarah developed a deep respect for founders and the unique challenges they face. This experience shaped her passion for startups and her understanding of what it takes to succeed.

In 2022, Sarah founded Conviction, a venture capital firm focused on helping “Software 3.0” companies that use AI to create new possibilities. Conviction has raised $100 million in its first fund, helping these companies achieve lasting success.


Conviction is a new kind of investment firm that aims to bridge that gap, by helping extraordinary founders harness what is enduring, and designing from a clean sheet of paper a firm purpose-built to enable AI-natives.

Sarah Guo

The brand name “Conviction” reflects the firm’s clear and confident focus on transformative ideas. Unlike many other investment firms that spread their resources across multiple industries, Conviction concentrates on markets with the potential to define the future, starting with AI. Sarah mirrored this commitment by investing in the Exact Brand Match (EBM) domain name Conviction.com.

The Value of the Right Domain Name

Investing in the right domain name is a smart choice for any business. Sarah announced the acquisition of Conviction.com on X, highlighting its importance as a key asset. For a new firm like Conviction, the domain builds credibility, conveys trust, and lays a strong foundation for success. Conviction.com is memorable, establishes instant trust, and enhances digital presence. Securing a valuable domain is a strategic move that supports brand growth and recognition from the start. This approach reflects Sarah’s broader belief in the value of digital assets, which she also demonstrated by investing in SarahGuo.com. Owning her personal domain underscores the importance of controlling your online identity and building a credible, lasting presence.

Sarah Guo’s journey, rooted in her family’s tech company and guided by her vision for Conviction, showcases the value of thoughtful choices and strategic planning. With Conviction.com as the foundation of its brand, Sarah is driving innovation and shaping the future of technology with purpose and impact.


Whether you’re a small business owner or a large corporation, a strong domain name can help boost your brand and increase your online presence. If you’re ready to take the next step, contact us to learn more about our domain name options and how they can benefit your business.


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