Payment Rails, a Canadian Fintech startup, was founded in 2015. Today the company revealed that it is rebranding as Trolley—the payouts platform for the internet economy. The newly renamed Trolley also announced its recent $7M Series A funding round led by Pace Capital.

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We’ve always known that “payment rails” has a specific infrastructure-focused meaning, and it has caused some confusion as to what we do. Trolley reflects the idea that our clients are looking for a payouts partner who can help them move their business forward.

Tim Nixon, CEO & Founder, Trolley

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Outgrowing a name is a common scenario in the fast moving startup scene, especially in times that push businesses to develop at speed that was not seen before. Many pivot or add services to their offering quickly and names that were limiting to a particular category, industry or service may cause harm and confusion. Rebrands are never easy but when done right can fuel the company’s growth.

Trolley’s mission is to build the payouts platform for the internet economy by facilitating their clients to be able to reach workers from all corners of the world. A very ambitious task, for which a strong brand will surely be a huge advantage.

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How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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