Onlook is an open-source visual editor that enables designers and developers to visually edit their React websites or web apps and write changes back to code in real-time. Onlook participated in Y Combinator’s Winter 2025 (W25) batch and was the #1 trending repository on GitHub – racking up 7k+ stars.

Founded in 2024 under the domain Onlook.dev, the company has upgraded to the Exact Brand Match (EBM) domain Onlook.com. Thanks to Lumis for sharing this domain acquisition.

Launched by Google Registry in 2019, the .dev domain extension was created for developers, engineers, and tech companies. While it highlights technical expertise, its niche focus can restrict a company’s reach and recognition. The .dev extension is still relatively new and lacks the widespread trust and familiarity of .com, which may make it harder for businesses to attract traffic and build a broad customer base.

By upgrading to Onlook.com, the company overcomes these limitations, achieving greater brand consistency and expanding its global reach. A .com domain is more intuitive for users, enhancing trust, recognition, and accessibility while making marketing efforts more effective.

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