folder Filed in Interviews, NFT
Names with stories: The story behind
By SmartBranding Team access_time 7 min read

To get a deeper insight into the story behind bitsCrunch we talked with Vijay Pravin. He is the Founder and CEO of bitsCrunch, a blockchain analytics company, that uses AI & ML to secure the NFT Ecosystem.

To become trusted partners to our customers by providing differentiated products and services to help protect the NFT ecosystem.


Can you tell us a little bit about yourself and how bitsCrunch got started?

Hi! I’m Vijay Pravin, CEO, and Founder of bitsCrunch, Munich, Germany. Originally from Chennai, I did my graduation from Anna University in EIE, and then my Masters from the Technical University of Munich, Germany, in Electrical Electronics and Communication Engineering. The journey was quite a countable one. 

I started my career as a Data Scientist at Telefonica, Germany. I worked with Volkswagen AG in the following years, then became an Analytics Solutions Expert with Siemens. With expertise in Data Analytics, I choose to unveil and be a part of the next big thing in the technology space. 

I and my fellow founder, CTO, and other like-minded individuals who are tech-savvy have been fascinated by how Blockchain and AI transform things in Data Analytics. But Data Analytics is an ocean, and we chose a niche – that’s NFTs. It plugged the fire to start bitsCrunch, to solve the dark side of NFTs with the help of AI and Blockchain. Simply put, to be a guardian of this ecosystem is unprecedented. 

How did you get the domain name? Why was it important to get that one exactly?

A domain name should simply reflect what you do. At bitsCrunch, we crunch every bit of data behind blockchain. We validate every data point to bring an authentic result to the table of NFT buyer and seller. We found gaps in analytics and an enormous scope of malicious activity in the NFT marketplace. Our aim is to help ease the bottlenecks in the whole process for a prodigious NFT investment. So, the reason behind why we firmly believed it to be bitsCrunch. 

What value do you think brings to the bitsCrunch brand? Do you own any other domain names?

We do have some other domain names, but goes well into the target customers. It may be the vast usage or adaptability of .com as a website domain across users or simply a very easy-to-remember domain name. Although, it also adds credibility to the brand and establishes a mark in the pool of websites. Additionally, it’s a TLD. 

What was the vision and purpose of your company when it first started, and how has bitsCrunch evolved as a brand since? 

We all live in a digital era. You’re reading this copy over a webpage. We are discussing brands and domain names. From groceries to gadgets, shopping became digital, payment became digital, branding became digital, marketing became digital. 

The pandemic has only added to the up-gradation of this entire system, leveraging the contactless process. Whenever technology is on the brink of transformation, there’s a lot of hesitation. People doubted AI a decade ago, but we have emerged far from its origin now. 

I believe NFTs are the next big thing in this digital and technological advancement. You heard of digital gold. Now, it’s digital assets taking the position to only strengthen in the coming years. We as a team have a strong conviction towards the potential that blockchain is going to bring into our lives sooner or later. 

If you’re a crypto enthusiast and NFTs seemingly be your best investment strategy, there shouldn’t be a reason to hold you back. Everybody can invest in NFTs is the core of our objective. We are evolving as guardians of NFTs, trying to eliminate every hurdle that comes your way towards minting, buying, and selling NFTs. 

Our vision is to bring trust, integrity, and transparency across the NFTs and digital assets community. Our goal is to create a digital revolution that could be a game-changer. 

Vijay Pravin, Founder and CEO of bitsCrunch

In your profession or area of expertise, what are some of the bad brand naming recommendations you’ve heard?

I wouldn’t call bad brand naming recommendations, but I heard something related to the idea and vision we had. Yes, everyone has an opinion on how well we should be represented. But, if not bitsCrunch, I would still have a name that would be a blend of AI and Blockchain. Nevertheless, like I said, we are technically adept. The words we chose represent our brand in a way that blends with our niche. 

What do you do to make sure your marketing is effective?

It’s a constant effort and strategy to reach out to the vast market. So, every quarter, we measure our KPIs, evaluate our goals, and check how far we have achieved them. It’s a process that runs forever. Marketing is not just about winning a campaign but also about making sure every tactic works. Sure, sometimes we face roadblocks, but that’s only to push us forward. Another strategy is to watch how competitors turn the tables for the better and go the extra mile to produce the best results. The cycle never stops. 

What would your advice be to entrepreneurs who are just starting out?

Always be proactive and ready to learn. You need to be an all-in-one initially, or at least for the first couple of years. You need to know the legal compliance, the finance, the product, the content, the marketing, and you must be knowledgeable about every facet of your business. Setting up individual and dedicated teams for delegating tasks takes a little time. 

So, until then, we should never miss a chance to be open to taking up any tasks. That starts with an entrepreneur who chooses to be a leader. Because CEO is a tag, the responsibility it brings on your shoulder is enormous for a start-up. We need to poke the illusion bubble, remove the C-suit coat, get down to the floor, and work. And that helps every day in being a better leader, making better teams, creating better working cultures, and ultimately building a business around values. 

What do’s and don’t’s can you share when it comes to branding and naming?

A brand name should be something that reflects the core of your business. It should either answer who you are, what you do, or why you do. That said, complicated names can only confuse customers. I think it should be precise and straightforward. 

Vijay Pravin, Founder and CEO of bitsCrunch

bitsCrunch draws its inspiration from the style of clubbing two words by tech giants like Facebook and Microsoft. So, the do’s are simple; make sure it reflects your business and is not complex for your niche audience to grasp the essence. The don’ts are simply those that could not align with the vision or mission of your business. 

What is next for bitsCrunch?

There’s a lot planned for the yearly objectives of bitsCrunch. But the primary goals this year are to 

  • Focus on bringing more web 2.0 players into web 3.0. 
  • Educate people more on NFTs.
  • Provide more job opportunities.
  • Encourage more women into workplaces.
  • Ultimately, make a positive difference in the lives of many people.

Last thing, if some of our readers have more questions. Where can they reach you online? 

It’s always my pleasure to help. Reach out at @VijayPravinM.

You can follow bitsCrunch on LinkedinInstagramFacebookTwitter or visit their website to find out more about the company. 

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

bitsCrunch blockchain branding domain name domains NFT Vijay Pravin