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Names with stories: The story behind
By SmartBranding Team access_time 4 min read

In this interview, we talk with Avanti Shukla, Digital Marketing Manager of unremot, about the original source of inspiration for starting the company, what’s the meaning behind the brand name, and where she sees unremot in the future.

unremot is a marketplace dedicated to blockchain, web3, crypto, and NFT professionals. Any individual or enterprise who needs solutions in these domains can come to unremot and hire professionals to fulfill their needs.

Avanti Shukla, Digital Marketing Manager of unremot

Can you tell us a little bit about yourself and how unremot got started?

unremot started on the idea of bridging the talent gap in the above mentioned fields. We see today that most enterprises want to dive into these new technologies but are unsure of where to find the right professionals to work for them or even what to expect from these professionals in the first place. That’s where the idea of unremot pitches in. We aim to become a hub where both the providers and seekers of these technologies thrive.

What was the process of selecting a brand name like? When did you know this was the one?

A major part of unremot was conceived during the time of covid. We wanted a name that resonated with the whole situation that we lived in. And so after many iterations, we landed on unremot. You see, most of the things we do today are in the virtual space. Right from teaching to work to games and even meeting with friends, everything happens from a remote location. So the thought behind the name unremot is to bring together a variety of people and provide them a platform to connect on a common cause – in our case, all the emerging technologies.

What was the vision and purpose of your company when it first started and how has unremot evolved as a brand since?

unremot started with the idea of uniting providers and seekers of a service on a single platform. During inception, we had people from all the fields coming to unremot. And over time, we evolved into a platform dedicated for the crypto and blockchain professionals.

Has the pandemic affected your company in any way? What has changed since?

unremot and pandemic both started their journey almost at the same time. So there hasn’t been any severe impact of the pandemic on the company. Our vision remains the same as before.

What do you do to make sure your marketing is effective?

For us, our users – both the professionals and the customers who seek their services – are our biggest marketing mediums. Our prime focus has always been to keep our users happy. And once they are happy, we know they will be the torchbearers and market unremot for us.

What would your advice be to entrepreneurs who are just starting out?

The first and most important advice would be to acknowledge the fact that it’s not going to be easy.

No brand becomes a bigshot on the first day itself. So stay true to yourself and keep at it. One day, the efforts will be rewarded. Time is the most understated resource.

Avanti Shukla, Digital Marketing Manager of unremot

What is next for unremot?

unremot is already off on a journey into the future with the technologies of the future. In the coming years, we can only see the buzz about unremot increase within the communities we’re targeting.

Last thing, if some of our readers have more questions. Where can they reach you online?

You can contact our CEO Shiju Radhakrishnan via email at

You can follow unremot on LinkedinInstagramFacebookTwitter or visit their website to find out more about the platform. 

How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

Avanti Shukla domain interview name platform unremot