name

Beyond the Buzzword: Why ‘AI’ No Longer Wows Consumers

Here’s why taking a step back from AI-heavy messaging could help you reach customers on a more meaningful level.

PCF Insurance Services Rebrands to Trucordia, Secures EBM domain Trucordia.com

US insurance brokerage PCF Insurance Services has announced its rebrand to Trucordia.

Paper Excellence Group Rebrands to Domtar: Forming a Leading, Unified Forest Products Company

The unified company now operates on the Exact Brand Match (EBM) domain Domtar.com, a natural choice for those searching for the company online.

300+ Traveltech Companies and Their Domain Name Choices

Out of 310 Traveltech companies in our list, 290 use .com domains.

Hortum Unlocks the Benefits of Exact Brand Match (EBM) Domain with Hortum.com

The company operates on the country-specific domain Hortum.es but has also invested in the Exact Brand Match (EBM) domain Hortum.com.

What's in a Name? Tackling AI's Identity Crisis in OpenAI's 'o1' Era

Anthony Shore, a naming specialist, criticised OpenAI’s approach as “deliberately opaque and willfully obfuscatory.”

Mastering the Art of Naming and Branding: Insights from Mark Gunnion

Our guest for this episode is Mark Gunnion, widely recognized as “the Naming Guy.” Mark is a seasoned naming consultant working with clients and agencies to create unique and memorable name ideas.

Can Your Brand Win a First Date with Customers?

As a business owner, you have likely put a great deal of time and effort into building your brand. But have you ever considered if your brand would make a good first impression on a “first date”?

Defending the Digital Frontier: An Exploration of Domain Name Choices in the Military Tech Industry

In this study, we will delve into the naming and domain strategies employed by leading military companies.

How did Stripe get its name?

Back in 2010, two brothers from Ireland, John and Patrick Collison, were joined by Greg Brockman to start a business that we all know today as Stripe.

Names with stories: The story behind Teylor.com

Teylor offers fully digital, fast and easy loans for German businesses. Applicants don’t need to go to the bank, use any paper or wait for a callback. The entire loan application can be completed from their home or office, using a computer or a smartphone. We discuss with Patrick Stäuble, CEO & Founder of Teylor […]

Names with stories: The story behind BangDB.com

Sachin Sinha, Founder and CEO of BangDB, talks for our “Names With Stories” series of interviews about the origin of the name BangDB, their choice of the domain name, and what is new and exciting in their future plans. BangDB is a pioneer in AI-based Converged NoSQL database technology. Why BangDB? What do you do […]

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