folder Filed in Rebrands
In 2021 Hit $1.2B Valuation; It used to be known as Matador
By Arnaud PETIT access_time 1 min read

Robinhood rival,, was founded in 2018 and started as Matador to offer users a social trading app.’s product is not designed for experienced financial traders. It is marketed as an introduction to the stock market. As the company surpassed one million users in eighteen months, it is worth mentioning that their community differs greatly from Wall Street’s stereotypes with 45% women and 40% people of colour.

In order for to sustain its stellar growth rate and continue to gain people’s trust and the trading activity that comes with it, the company had to shift from the reputation of a relatively new company that factually appeared to only function through an app. The name change materialised the will to transform that perception and how to move past its limits.

As Matador became, it secured its exact brand match domain name and forwent to broaden the appeal of the brand, while it further cemented the all encompassing face of’s community.

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