Firemind is a UK-based digital engineering company specializing in data management, analytics, artificial intelligence/machine learning (AI/ML), and accelerating innovation.

The company’s brand name combines two strong keywords, fire, and mind. The name leaves a lasting impression and is a perfect fit for a business delivering innovative work in the data space. Firemind launched on the .io domain name extension, a common choice among technology start-up firms due to the tech acronym IO – input/output, despite scandals about who benefits from the sales of .io domains.

This year Firemind upgraded its domain name, investing in the exact brand match Firemind.com. The majority of top brands in the AI space operate on .com domain names exactly matching their brand name. This improves credibility and creates a long-lasting competitive advantage for their business.

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How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

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