Rebrands

Names with stories: The story behind Fixtuur.com

As part of the launch of its Visual Commerce platform designed for eCommerce and retail businesses, DigitalBridge has rebranded as Fixtuur. Our business has evolved vastly over the last couple of years, and our brand needed updating to reflect who we are today. Fixtuur Team In this interview we talk with James Lewis, Chief Operating […]

GetUpside Raises $165M Series D to Transform Brick and Mortar Commerce and Rebrands to Simply Upside

GetUpside was founded by Alex Kinner and Wayne Lin back in 2016. With the rise of e-commerce, they noticed how personalization can unlock proven value for both people and businesses, and the brick and mortar world was having a hard time keeping up.

Bread Financial represents a more focused, unified company, invests in Bread.com

Bread Financial is a tech-forward financial services company that offers simple, personalized payment, lending and saving solutions. The company operated on BreadFinancial.com  and BreadPayments.com for quite some time. In 2020 Bread Financial was acquired by Alliance Data.

Craft Aerospace Secures $12.4M and Rebrands to Odys Aviation

Craft Aerospace launched in 2019 and is an aircraft startup making hybrid-electric vertical takeoff and landing (VTOL) aircraft for regional mobility. The goal? To make door-to-door regional travel simpler, faster, cheaper, and greener. The startup recently announced a $12.4M funding seed round and a rebrand to Odys Aviation. They have secured the domain name OdysAviation.com […]

FraudScope rebrands as Codoxo

FraudScope was founded on 2016 on a mission to fight fraud schemes in the health sector using the power of AI. The business has done a great job since and expanded their offering to more than just fraud detection. Today their flagship products – FraudScope – is only one of applications they offer. Following its […]

Republic’s Metaverse Division Spins Off With a Rebrand

Unless you are living under a rock there is no way you’ve missed the metaverse craze. An important part of it is the real estate of this new world, with over $500M in sales already, projected to double this year. An active player in the space has been the crowdfunding platform Republic – it has […]

GetMati.com to Better Reflect its Mission with Metamap.com Rebrand

Mati originally launched in 2017, on a mission to enable businesses to get the digital identity tools they need to provide better trust-based services to more people. As is the case with many startups, the team chose a great name – Mati – short, simple, easy to remember and write. But the matching .com domain […]

A Fresh Start for Debtsy with a Rebrand to Reflect What the Brand Stands for - January.Com

Debtsy launched in 2016 as a do-it-yourself debt settlement, where users can negotiate directly with their creditors in an effort to settle their debt for less than they originally owed. The company set on a mission to humanize the consumer debt collection industry. And they have sure made huge progress. In 2021 the company raised […]

SmartBnB.io Matches Global Ambitions With a Rebrand to Hospitable.com

Hospitable.com started in 2016, as a tool to help a host in Brussels – one of the founders, Pierre-Camille Hamana, rent out 1 spare bedroom. The company was originally called SmartBnB and operated on the domain name smartbnb.io, the country extension for British Indian Ocean Territory. Over the next few years the brand has grown […]

In 2021 Public.com Hit $1.2B Valuation; It used to be known as Matador

Robinhood rival, Public.com, was founded in 2018 and started as Matador to offer users a social trading app. Public.com’s product is not designed for experienced financial traders. It is marketed as an introduction to the stock market. As the company surpassed one million users in eighteen months, it is worth mentioning that their community differs […]

10 Notable Rebrands in 2021

2021 was definitely a tough year for global brands, and the pandemic is not the only reason. More than ever, our decisions to buy something or not are not just based on the qualities or price of a product but also on what a brand stands for. We demand from companies to be genuine, we […]

AfterShokz Starts a New Chapter Rebranding to Shokz

Shokz, the company formerly known as AfterShokz, specialized in open-ear headphones and bone conduction technology, has announced a rebrand of the company to mark their 10-year anniversary. The brand has secured a .com domain name exactly matching their name – Shokz.com to further amplify the resonance of its rebrand. A shorter more memorable name that […]

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