SB RSSCliverse Media has announced a major rebrand of its flagship website, All About Cats, now known as Cats.com.
Adaptability and innovation are essential for success in a dynamic and ever-evolving retail landscape. Gilbarco Veeder-Root Retail Solutions, a global retail and payment technology provider, is embracing the spirit of transformation with a rebrand to Invenco by GVR. This rebrand marks a significant milestone, symbolising a new era of technological advancements and strategic focus for the company.
Ovo, the challenger brand that has been making waves since its establishment in 2009, is taking a significant step towards redefining its identity. In an effort to signify its evolution as a mature and diverse business, Ovo has decided to drop the word “Energy” from its name. This brand refresh serves as a powerful acknowledgment that Ovo has transcended its origins as a mere “kilowatt-per-hour energy supplier.”
Leading defense contractor, Raytheon Technologies, announced a rebrand on Monday, taking on the new name “RTX” alongside a significant investment in the three-letter .com domain: RTX.COM
Adfenix, the real estate marketing company, is rebranding to Realforce. The rebrand serves as a strategic move designed to better encapsulate the business’ evolving suite of services and its broader market perspective.
FinancialForce, a leading platform for services businesses, has rebranded as Certinia to reflect the company’s transformation and the provision of a comprehensive Services-as-a-Business (SaaB) platform.Â
In April 2023, the company united its multiple subsidiaries under the new brand name, Travelier.
KAR Global, a leading provider of used vehicle remarketing services, has announced its rebrand to OPENLANE. The rebrand reflects the company’s transformation into a more asset-light digital marketplace and signals a commitment to a customer-first approach. The consolidation of platforms, offerings, and operations under the OPENLANE brand will help accelerate innovation and simplify the customer […]
Warner Bros. Discovery has invested in the premium exact brand match domain, Max.com, highlighting the importance of a solid naming and branding strategy in the competitive streaming industry.
Liberty Charge, a leading operator of electric vehicle (EV) charging points, has unveiled its new identity as Believ. The rebrand is a strategic move to more accurately represent the company’s capabilities to provide a comprehensive range of charging speeds, to signal its expansion into the business sector, and to underscore its commitment towards promoting cleaner air for all.
In April 2023, CafeMedia unveiled its comprehensive rebranding strategy, merging its three brands – AdThrive, CafeMedia, and CafeMedia Ad Management – into a single entity, Raptive. The refreshed brand identity materialises the company’s dynamic transition from an ad management network to a new kind of creator company, focused on fostering creators into enduring global brands and thriving businesses.Â
In April 2023, AcuityAds, a leading digital advertising software company with a focus on journey advertising, announced a significant change in its corporate identity. The company will now be known as illumin, a name derived from its flagship platform, launched back in 2020. Since its introduction, the illumin platform has achieved tremendous success, and the rebranding reflects the company’s mission to illuminate the path for brands to connect with their customers through the power of data-driven advertising.
