In June 2019, Jamba Juice dropped the word “Juice” to reflect its wider range of products. The 850-unit chain acquired the exact brand match domain name Jamba.com upgrading from JambaJuice.com.
As a lot of traffic was lost on users typing in Zoom.com, a domain they did not own, so the company decided to acquire Zoom.com in December 2018.
In October 2017, Chime upgraded from the domain ChimeBank.com to the EBM (Exact Brand Match) Chime.com that was acquired from Chime Interactive.
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