Ewear, short for “electronic wearables,” was founded in 2020 with the goal of introducing convenience, mobility, and a touch of electronic luxury into users’ daily lives. As the first Mediterranean company focused on wearable technology, Ewear has quickly gained recognition for simplifying secure payments through NFC technology embedded in everyday wearables. In 2021, the company made a significant leap by patenting the world’s first metal payment ring, further establishing its reputation as an innovator in the wearable tech industry.
Ewear initially operated under the domain EwearEurope.com, which highlighted its regional roots. While this made sense in the early days, the “Europe” tag soon became limiting as the brand’s aspirations grew beyond its original market. The domain name unintentionally narrowed the company’s global appeal, creating a barrier to reaching audiences outside Europe.
Moving to the Exact Brand Match (EBM) domain, Ewear.com removes any regional associations, enhancing trust and credibility and signalling Ewear’s readiness for international expansion. With Ewear.com, the brand now has a domain that reflects its ambitions on the world stage, positioning it for long-term growth and success.
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