Ewear, short for âelectronic wearables,â was founded in 2020 with the goal of introducing convenience, mobility, and a touch of electronic luxury into usersâ daily lives. As the first Mediterranean company focused on wearable technology, Ewear has quickly gained recognition for simplifying secure payments through NFC technology embedded in everyday wearables. In 2021, the company made a significant leap by patenting the worldâs first metal payment ring, further establishing its reputation as an innovator in the wearable tech industry.
Ewear initially operated under the domain EwearEurope.com, which highlighted its regional roots. While this made sense in the early days, the âEuropeâ tag soon became limiting as the brandâs aspirations grew beyond its original market. The domain name unintentionally narrowed the companyâs global appeal, creating a barrier to reaching audiences outside Europe.
Moving to the Exact Brand Match (EBM) domain, Ewear.com removes any regional associations, enhancing trust and credibility and signalling Ewearâs readiness for international expansion. With Ewear.com, the brand now has a domain that reflects its ambitions on the world stage, positioning it for long-term growth and success.
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