Barsys is a technology company transforming the cocktail experience with innovative automated devices and smart bar solutions. By combining cutting-edge technology with sleek, modern design, Barsys makes it easy to craft professional-quality drinks, whether at home, in bars, or at events.

In 2024, Barsys secured its Exact Brand Match (EBM) domain, Barsys.com, upgrading from its previous Barsys.io and theBarsys.com. Thanks to Lumis for sharing the acquisition.

The .io extension is popular among tech startups due to its association with “input/output,” but as a country-code top-level domain (ccTLD) for the British Indian Ocean Territory, it presents certain limitations for businesses and raises concerns about long-term stability.

Domains with extra words or alternative extensions can be less intuitive, harder to remember, and may weaken brand identity and marketing impact. While they can serve as temporary solutions, they lack the instant recognition and seamless branding of an EBM domain.

Barsys.com is the most intuitive way to find the company online, improving visibility, ensuring a smooth user experience, and reducing security risks and potential traffic leaks.

---

The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.

---

Other resources

Barsys Barsys.com branding domain domain name domain names domains naming