Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

The Importance of a Strong Domain Name: The Hey.com Story

As he searched for the perfect domain name for his brand, Jason knew that Hey.com would be the best choice.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Aide.app Boosts Credibility with Upgrade to Aide.com

Toronto-based company, Aide, was founded in 2020 with a mission to use artificial intelligence to automate customer support and improve satisfaction through the analysis of customer conversations. Originally launching on the .app domain, Aide upgraded to the memorable Aide.com in May 2022. The brand name, Aide, is French for “help”, a fitting title for a business that aims to assist its clients.

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December 2022 Funded Startups and Their Domain Name Choices

Even though startups saw a decline in investment compared to the previous year, venture firms were able to raise significant sums of funding in 2022. According to James Ephrati of Lightspeed Venture Partners, there is up to $1.3 trillion in “dry powder” available globally for private equity and $580 billion for venture capital. 

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Biohacking Companies and Their Domain Name Choices

When it comes to choosing a domain name, shorter and memorable options are generally more effective in building credibility.

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Brand Name Goldmine: LiveChat Acquires Short, Memorable Domain Text.com

Short, one-word domain names are highly sought after due to their ability to be easily remembered and branded.

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Rebranding to Success: Clarus Commerce Rebrands as ebbo After Acquiring PrizeLogic

A good brand name, like ebbo, should be memorable, unique, easy to pronounce and spell. The company has also invested in the exact brand match domain name ebbo.com.  Investing in an exact brand match domain name can greatly benefit a company’s online presence. It can improve brand recognition and credibility, potentially improve search engine rankings, and establish a more professional image.

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Verasity Secures .com Domain, Transforming Into a Market-Leading Blockchain Ad-Tech Leader

Verasity is a blockchain-based video sharing platform that enables content creators to earn more for their work and offers advertisers a more effective and transparent way to reach their audiences.

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November 2022 Funded Startups and Their Domain Names Choices

More than half of the companies on the list (427 out of 604) operate on the .com extension. .com is the most well-known and widely recognized domain extension, so using it can help a company establish credibility and increase trust with potential customers.

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PublishingLife Rebrands and Invests in Publishing.com After Rapidly Growing its Customers Base

The acquisition of the exact brand match domain name Publishing.com is a wise move that provides current users and future academy students with trust and credibility while demonstrating to the larger community that the company is serious about helping customers earn additional income.

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Pry Invested in Pry.com to Solidify its Online Presence and Brand Recognition

Pry Financials, founded in 2019, is a financial planning application that assists entrepreneurs in forecasting revenue and spending by breaking all data down into comprehensible graphs. Since its public launch in early March 2021, the company has grown by about 30% month over month.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

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