Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

StrikeForce Rebrands as Zerify Focusing Solely on Its Proactive Cybersecurity Solutions

Zerify (formerly known as StrikeForce Technologies, Inc.) is one of the top players in the proactive cybersecurity solutions sector. The company has been operating for over 20 years serving small to midsize businesses (SMBs) and enterprise companies.

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Gravity Forms Boost Online Presence and Increase Brand Awareness by Investing in Gravity.com

Founded in 2009, Gravity Forms builds WordPress-based business workflow applications. The company has been operating for 13 years and is commonly referred to as Gravity. The premium Gravity.com domain, which had previously belonged to Yahoo, Verizon, Oath, and AOL, was recently bought by Gravity, according to a Tweet from the company.

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HearHere expands service and product offerings and rebrands to Autio

Headquartered in Santa Barbara, California, the travel audio entertainment app Autio uses geolocation to automatically play stories about iconic landmarks, cities, and towns in the area. The startup joined with The Moth, a famous storytelling nonprofit, last month to contribute $1 from each Autio membership sold to support storytelling workshops and resources and to provide […]

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July 2022 Funded Startups and Their Domain Names Choices

Overview Investors’ focus continues to move from late-stage to early-stage companies in July. According to Crunchbase data, funding in July 2022 was close to $28 billion, down 34% from $42 billion in June. Furthermore, funding has decreased by 56% from $63 billion in July 2021 and has been the lowest funding month since November 2020. […]

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Scale.ai Upgrades to Scale.com to Reflect the Company’s Rapid Growth

Country extensions also come with certain risks that an established brand like Scale would better avoid as it grows. Scale AI found a solution by investing in the premium dictionary word domain name Scale.com and bringing trust and credibility to their business.

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June 2022 Funded Startups and Their Domain Names Choices

Overview The global funding reached $120 billion in the second quarter of 2022. Crunchbase data reveals that the amount was the lowest for a single quarter since the beginning of 2021. The financing in the second quarter decreased by 26% from $162 billion in the first quarter and by 27% from $165 billion in the […]

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Firemind․io Strengthens Its Brand Image by Upgrading to the Exact Brand Match Firemind.com

Firemind is a UK-based digital engineering company specializing in data management, analytics, artificial intelligence/machine learning (AI/ML), and accelerating innovation.

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ServerCentral.com Rebrands to Deft.com to Better Reflect its Market Offerings

ServerCentral Turing Group, also known as SCTG, has recently gone through a major rebranding initiative, including a new website, logo, name, and domain name – Deft.com. The company started as a network and data center managed service provider. For the past ten years, the business has experienced double-digit, year-over-year growth, expanded its scope and services offered and has clearly outgrown its name.

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Gala.games Invests in Gala.com to Facilitate Growth Into New Markets

Gala Games is a blockchain-based gaming studio with a devoted and growing user base of over 1.3 million active players. The company is on a mission to redefine the world of gaming and has recently dived into the NFT world by allocating $5 billion within the next year to expand its NFT offerings. In addition, Gala is planning to set aside $1 billion each for its movies and music goals.

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Electra Invested in Both .co and .com Domains to Secure Its Online Presence and Brand Success

Electra is a US-based startup on a mission to “slash carbon emissions from the US electrical grid by 2030”. The company acquired electra.co in April 2022 and shortly after invested in the exact brand match name electra.com. Domain name upgrades are often seen when startups launch on a compromise extension due to budget restraints.

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