Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Monthly Funding Report: May 2023 Funded Startups and Their Domain Name Choices

The fundraising landscape in 2023 has experienced a shift as economic conditions and market dynamics have impacted VC activity. In the first quarter of the year, VC activity dropped across all stages and sectors, with angel and seed rounds experiencing a significant decline compared to the previous year.

By Tsani Gramatikova 0 Comments 11 min read Continue reading

Top Electric Car Companies and Their Domain Name Choices

All 50 companies operate on the .com extension signifying a strong preference for this widely recognised and established top-level domain.

By Tsani Gramatikova 0 Comments 12 min read Continue reading

Hewn Elements: Embracing Simplicity and Significance with Hewn.com

Hewn’s rebranding effort opens doors for the company to explore new avenues, broaden its product lines, and expand its portfolio, further solidifying its position as a premier manufacturer in the industry.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

Top Employee Directory Software Companies and Their Domain Name Choices

Employee directory software is a powerful tool that simplifies the process of keeping track of employee information. It is a digital database that stores every employee’s names, roles, and contact details in one central location. This makes it easier for employees to connect with each other and for managers to keep track of their team members.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

Monthly Funding Report: April 2023 Funded Startups and Their Domain Name Choices

The latest data on domain name extensions for April-funded companies shows that “.com” continues to be the most popular option, with 353 companies choosing it as their domain name extension.

By Tsani Gramatikova 0 Comments 9 min read Continue reading

Enhancing Engagement and Profitability: The Launch of Max"

Warner Bros. Discovery has invested in the premium exact brand match domain, Max.com, highlighting the importance of a solid naming and branding strategy in the competitive streaming industry.

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Startup Identity: A Look at Y Combinator's Winter 2023 Batch and Their Domain Name Choices

YC has revealed the winter 2023 class list, which features 282 funded startups selected from more than 20,000 applications across the globe.

By Tsani Gramatikova 0 Comments 8 min read Continue reading

Hyena Energy Upgrades to Hyena.com for Enhanced Visibility and Investor Appeal

The name “Hyena” could be simply interpreted as an acronym for “Hydrogen Energy Applications,” with the first two letters and last two letters of each word forming the word “Hyena.” This could be a clever way to create a memorable and distinctive brand name reflecting the company’s core focus on hydrogen energy applications.

By Tsani Gramatikova 0 Comments 3 min read Continue reading

Utopia Music's Acquisition of Utopia.com: A Strategic Move for Expanding Horizons

Utopia Music, a Swiss music fintech company founded in 2016 by Mattias Hjelmstedt, utilises big data to improve the global music industry by offering clear, transparent, and reliable data-driven solutions. The company aims to create an ecosystem where technology and music intersect, fostering creativity and joy.

By Tsani Gramatikova 0 Comments 2 min read Continue reading

From One to Three: Kellogg's Strategic Transformation Through Spin Off Companies

Founded in 1906 by brothers Will Keith Kellogg and John Harvey Kellogg in Battle Creek, Michigan, USA, the Kellogg Company (doing business as Kellogg’s) is a multinational food manufacturer that produces a wide range of snacks, breakfast and convenience foods. Kellogg’s Corn Flakes was one of the earliest and most popular breakfast cereals in the […]

By Tsani Gramatikova 0 Comments 5 min read Continue reading

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