Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

From Tendermint to Ignite: A Rebranding that Sparks Change on the Frontier of Web 3

The name “Ignite” perfectly encapsulates the company’s mission of sparking change and action within the blockchain industry. It symbolises a starting point for growth and innovation, inspiring creators to build the next breakthrough in blockchain technology, and encouraging users to embrace these services. 

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A New Era in Addiction Rehabilitation: The Impact of Rehab.com's Comprehensive Platform and Strong Brand Identity

Rehab.com is an innovative, patient-first platform that provides individuals and families seeking addiction, cost, and location-based rehabilitation centres with impartial and dependable options. Since its launch, Rehab.com has attracted over one million organic users to its website, partnered with about 200 facilities, and collected data on over 3,000 facilities through 400 data points. Rehab.com’s success […]

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Fintech Accelerator F10 has rebranded as Tenity In a Step Toward Global Expansion

Tenity’s successful rebrand demonstrates the potential of portmanteau brand names in rebranding due to global expansion. These names are memorable, unique, globally appealing, versatile, and provide a fresh start for the company’s branding. Connecting such names to the company’s history or values can give a sense of continuity and help reinforce the company’s brand identity. 

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Naming the Change: A Study of Nonprofit Organisations and Their Domain Names

A good domain name that matches the organisation’s brand identity and mission can improve their visibility and make it easier for supporters to find and remember the nonprofit online.

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EarnIn Unveils a New Strategic Brand Identity That Highlights Its Mission To Alleviate Financial Anxiety

By securing a memorable and easy-to-spell domain name EarnIn.com at the outset, EarnIn has established a strong online presence and increased its visibility and credibility. This strategic move has also allowed the company to get creative with its brand name, enabling them to better communicate its vision to customers.

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Kiwa Strengthens Position as Leading Global TIC Brand with Telefication Rebranding

Telefication, a member of the Kiwa Group since 2012, has officially rebranded to Kiwa. This move reflects the company’s alignment with Kiwa’s global mission to provide one-stop-shop testing and certification services.

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American Homes 4 Rent Rebrands as AMH with a Modern, Simplified Brand Identity Honoring its Heritage

AMH has unveiled its new brand identity that features a modern outlook while still honouring its heritage. The new corporate brand identity features a simplified name and a refreshed look that demonstrates the company’s commitment to innovation and its leadership in providing better housing in America. 

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PDFTron Commits to Innovation and Excellence with a Rebrand to Apryse

The rebranding of PDFTron to Apryse showcases the company’s significant growth and expansion of its capabilities, expertise, and product offerings, resulting in a top-notch suite of innovative solutions for developers and businesses.

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Euromoney Institutional Investor PLC embarks on a new journey as it rebrands to Delinian

In November 2022, the global B2B information-services company Euromoney Institutional Investor PLC was acquired by funds managed by Astorg and Epiris. The company was split into two separate businesses with Fastmarkets becoming a standalone company owned by Astorg and the Delinian businesses operating under the majority ownership of Epiris.

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Rebranding for Business Growth: Macro's Journey from CoParse to Macro

Macro, formerly known as CoParse, is an AI-powered document workspace located in New York. Established in 2020, it offers advanced version comparison tools that are widely used by lawyers, investors, and executives.  At the end of 2022, the startup transitioned from its original name, CoParse, to the more concise name Macro. The rebranding aligns with […]

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