Tsani Gramatikova
Tsani Gramatikova
Helping entrepreneurs make informed decisions about their brands with the team at MarkUpgrade.com and SmartBranding.com. Mother of a curly little (part-time) angel, one-eyed Bernese mountain dog, and two rescue pups. Married to a cool guy and his Harley. Feel free to reach out for advice on any of the above topics.

Stacked's Journey from .gg to .com: Setting the Stage for a User-Friendly Gaming Experience

Stacked, the newly founded video streaming platform for gaming-related content, aims to be the Twitch of the web3 community. Available on both mobile and desktop, the platform promises to revolutionize the gaming world with its unique features and user-friendly interface.

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Stik Acquires Stik.com: A New Chapter in the British Graffiti Artist's Career

London-based British graffiti artist Stik, renowned for his stick figure-like street art, recently acquired the prime domain Stik.com. He has collaborated with Amnesty International, British Waterways, Queeruption, Reclaim the Streets, and the Mutoid Waste Company.

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Deep Tech Companies and Their Domain Name Choices

Deep technology, also known as deep tech, refers to startups that rely on cutting-edge innovation in engineering or scientific advancements to drive their business model. This can include technologies such as artificial intelligence, robotics, quantum computing, and blockchain. These technologies are different from “shallow tech” as they are not focused on end-user services.

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Fintech Company LenderClose Has Announced a Rebrand to Coviance to Support its Accelerated Growth and Strategic Vision 

Fintech company LenderClose, known for simplifying and scaling the home equity lending process through its cloud-based platform, announced a rebrand to Coviance.  Founded in 2015 by Omar Jordan, a lending industry vet, Coviance offers community lenders a user-friendly technology solution to lend more efficiently, faster, and at scale. 

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World Archives Transforms Into a Next-Generation Family History Platform and Rebrands as Storied

Formerly known as World Archives, the industry-leading archive of historical newspapers is now known as Storied, the next generation of family history.

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Galaxy Digital's Expansion and Credibility Boost with GK8 Acquisition and Premium Domain Name Upgrade

Galaxy Digital is a leading player in the digital asset and blockchain space, assisting institutions, startups, and qualified individuals in navigating the rapidly evolving economy. Last year, the company expanded its brokerage services and global reach with the acquisition of GK8. Galaxy won an auction to acquire the company from crypto lender Celsius, which had filed for Chapter 11 bankruptcy protection.

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Elevance Health's Journey to a New Name and Stronger Brand Identity

In 2022, the well-established company Anthem Inc, with 78 years of history, made the decision to rebrand and become Elevance Health. The process of rebranding can be a daunting task for any company, but for Elevance Health, the decision to change their name was driven by the need to better align with their core values and mission.

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Adopt' Acquires Adopt.com Domain to Support Digital Expansion and Global Growth

Adopt’ has revolutionized the perfume industry by offering high-quality products at affordable prices. It all started in 1986. It was this year, under the name Réserve Naturelle, that the company was launched. Created in Bordeaux, the brand then developed a line of accessories. Very quickly, the idea of creating a range of perfumes, whose wide offer would meet the desires of all women, was born. This range was then developed under the name adopt. And it was in 2015 that Réserve Naturelle officially changed its name.

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The Importance of a Strong Domain Name: The Hey.com Story

As he searched for the perfect domain name for his brand, Jason knew that Hey.com would be the best choice.

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Aide.app Boosts Credibility with Upgrade to Aide.com

Toronto-based company, Aide, was founded in 2020 with a mission to use artificial intelligence to automate customer support and improve satisfaction through the analysis of customer conversations. Originally launching on the .app domain, Aide upgraded to the memorable Aide.com in May 2022. The brand name, Aide, is French for “help”, a fitting title for a business that aims to assist its clients.

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