The list has piqued our interest, and so here we will examine the domain name selection and overall branding strategy of the companies included.

Rent-A-Center, a Plano-based company that operates over 2,400 Rent-A-Center retail units across the U.S., Mexico, and Puerto Rico, as well as Acima’s third-party, virtual lease-to-own solutions and RAC’s Acceptance Now flexible leasing unit, has undergone a significant rebranding effort.

Out of 530 companies analysed, the overwhelming majority of 361 chose to invest in the .com extension, indicating its continued dominance as the most popular and trusted domain name choice for businesses.

In February 2023, Spade secured $5 million in its seed funding round, led by Andreessen Horowitz. Y Combinator, Gradient Ventures, Dash Fund, and a group of angel investors from Square, Alloy, Coinbase, MANTL, and Venmo also participated in the round, bringing the total funding to $6.1 million.

The name “Ignite” perfectly encapsulates the company’s mission of sparking change and action within the blockchain industry. It symbolises a starting point for growth and innovation, inspiring creators to build the next breakthrough in blockchain technology, and encouraging users to embrace these services. 

Rehab.com is an innovative, patient-first platform that provides individuals and families seeking addiction, cost, and location-based rehabilitation centres with impartial and dependable options. Since its launch, Rehab.com has attracted over one million organic users to its website, partnered with about 200 facilities, and collected data on over 3,000 facilities through 400 data points. Rehab.com’s success […]

Tenity’s successful rebrand demonstrates the potential of portmanteau brand names in rebranding due to global expansion. These names are memorable, unique, globally appealing, versatile, and provide a fresh start for the company’s branding. Connecting such names to the company’s history or values can give a sense of continuity and help reinforce the company’s brand identity. 

A good domain name that matches the organisation’s brand identity and mission can improve their visibility and make it easier for supporters to find and remember the nonprofit online.

By securing a memorable and easy-to-spell domain name EarnIn.com at the outset, EarnIn has established a strong online presence and increased its visibility and credibility. This strategic move has also allowed the company to get creative with its brand name, enabling them to better communicate its vision to customers.

Telefication, a member of the Kiwa Group since 2012, has officially rebranded to Kiwa. This move reflects the company’s alignment with Kiwa’s global mission to provide one-stop-shop testing and certification services.