There is a variety of pet tech innovations out there, and here we will look at their naming choices.

Apollo Brokers, a California-based digital wholesale brokerage, underwent a complete rebrand and changed its name to Limit just two years after its launch in 2020. The rebrand comes on the back of rapid company expansion, including the recent acquisition of $14.3 million in venture capital. According to the company, limits are everywhere in the insurance sector, a difficulty that the new brand Limit plans to solve in the future.

Cleveron Mobility, a company developing autonomous vehicles, rebranded as Clevon after splitting from Cleveron in April. The two businesses decided during the separation to rename Cleveron Mobility during the first year, according to Clevon’s board chairman Arno Kütt:

Northwest Hardwoods was established in 1967, and since then, the company has grown to become a leading producer and supplier of hardwood lumber to customers in North America, Europe, and Asia. To simplify their customers’ experience, the company recently shortened its name to NWH. The transition was an obvious step for NWH and its expanding ambitions as a well-known market leader.

Autopilot, a leading marketing automation solution, recently announced a complete rebrand to Ortto. The rebrand is a reaction to the significant growth the company has experienced and its expanding capabilities to match the new vision. Christopher Doyle, Co-founder of Ortto, shared that the decision to rebrand also comes from the company’s desire to strengthen its global presence and create greater market distinction.

Branch is a full-stack insurance company that uses data, technology, and automation to simplify and lower the cost of purchasing home and auto insurance. The company recently raised $147 million in Series C funding and joined the unicorn club at a $1.05B valuation. 

Satellite-enabled connectivity start-up R3-IoT announced a rebrand to Krucial and officially launched its new flagship product – Krucial CONNECT. The company, founded in 2018 by Allan Cannon and Kevin Quillien, has seen significant growth in recent years, doubling its headcount and closing a $4.3 million seed investment round in July 2021.

After growth and establishment, companies that start with a compromise extension often upgrade their domains. The example with Modular is no different; the company secured its exact brand match domain name Modular.com. 

The new brand name Beavia, which means “happy journey” in Latin, alludes to the brand’s mission: ”people to return to themselves and nature through quality and tasty food, and to find their own happy journey”. 

The Minneapolis-based Flipgrid launched in 2015 as Vidku, a video-discussion platform started by a University of Minnesota professor as a way to stay in touch with his students for a course he was teaching.