Choosing a good name that customers can easily remember and that really represents what the company does can help it stand out and attract attention in a busy and very competitive market.

Fido, a digital risk decisioning platform, has transformed its brand identity with a rebrand to Trustfull. The platform assists businesses from various sectors in assessing risks, ensuring a more secure online environment.

In 2020, CarCare To Go set out on a mission to revolutionise the way people care for their vehicles. Founded on the idea that vehicle maintenance should be as convenient as ordering groceries online, the company quickly gained popularity for its innovative approach to car repair services. In September 2023, CarCare To Go announced a rebrand, unveiling its new identity as Roda.

In September 2023, in line with its commitment to innovation and keeping pace with market developments, Huobi announced a significant rebrand, adopting the name HTX. This rebrand marks a pivotal moment in the organisation’s journey, reflecting its strategic initiatives to expand globally and venture into new, promising markets. 

Acquiring TrailsideRV.com is a decision that will likely resonate well with customers, providing a  more memorable and credible online touchpoint for all things related to Trailside RV’s offerings.

NutriFresh, now rebranded as ColdTrack, is the leading tech-enabled third-party fulfilment platform specialising in both B2C and B2B eCommerce businesses with capabilities that include bespoke pick-and-pack fulfilment, proprietary route optimisation software, and enterprise shipping services across national and regional carriers.

Founded in 2019, Superorder is a leading software platform providing essential tools to restaurants looking to improve profitability through delivery and takeout with virtual brands. Formerly known as Forward Kitchens, the company has changed its name to align with its expanded vision and offerings. For most restaurants, digital revenue is becoming an increasingly larger share […]

The new name and domain acquisition show that Aramark is strategically planning for Vestis to become a strong, independent company in the uniform and workplace supplies market.

In a strategic move echoing Jamie Siminoff’s successful rebrand of DoorBot to Ring – which elevated the company in the home security sector – the former Ring CEO is now turning his attention to Latch, Inc. The company announced its upcoming rebrand to Door.com, a decision aimed at amplifying its vision of “unlocking the potential of the Honest Day’s Worker.” 

On the occasion of its 10th anniversary since its Initial Public Offering (IPO), CentralNic Group, the global internet services holding company, has unveiled its rebrand to Team Internet Group. Effective from the 5th September 2023, the company’s shares will be available for trading under the new ticker symbol: “TIG”.