WooCommerce, a leading open-source ecommerce platform, has revealed its rebrand to Woo. This simplistic identity resonates with many of the customers who have long referred to the brand as ‘Woo’. With this rebrand, the company aims to strengthen its market presence, adopting a name that reflects the innovation and reliability of the ecommerce solutions it […]

Citizen, a UK-based leading provider of payment services, has rebranded to Yaspa. The change comes as a strategic move to reflect the company’s evolving role in the fast-growing world of paytech.

High Voltage Partial Discharge or HVPD, developer of championed cutting-edge products for asset condition monitoring, has rebranded to Monitra. With this rebrand, the company aims to align with its expanded capabilities and vision for the future.

Skyfii, an AI data analytics company, has rebranded to Beonic. The rebrand aims to better reflect the company’s transition to a data analytics company powered by improved AI and machine learning capabilities.

Choosing a good name that customers can easily remember and that really represents what the company does can help it stand out and attract attention in a busy and very competitive market.

Fido, a digital risk decisioning platform, has transformed its brand identity with a rebrand to Trustfull. The platform assists businesses from various sectors in assessing risks, ensuring a more secure online environment.

In 2020, CarCare To Go set out on a mission to revolutionise the way people care for their vehicles. Founded on the idea that vehicle maintenance should be as convenient as ordering groceries online, the company quickly gained popularity for its innovative approach to car repair services. In September 2023, CarCare To Go announced a rebrand, unveiling its new identity as Roda.

In September 2023, in line with its commitment to innovation and keeping pace with market developments, Huobi announced a significant rebrand, adopting the name HTX. This rebrand marks a pivotal moment in the organisation’s journey, reflecting its strategic initiatives to expand globally and venture into new, promising markets. 

Acquiring TrailsideRV.com is a decision that will likely resonate well with customers, providing a  more memorable and credible online touchpoint for all things related to Trailside RV’s offerings.

NutriFresh, now rebranded as ColdTrack, is the leading tech-enabled third-party fulfilment platform specialising in both B2C and B2B eCommerce businesses with capabilities that include bespoke pick-and-pack fulfilment, proprietary route optimisation software, and enterprise shipping services across national and regional carriers.