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.AI No Longer Wows? Endorsed Adapts with a .COM Upgrade
By Tsani Gramatikova access_time 1 min read

Endorsed is an AI-powered recruiting assistant that helps enterprises find top talent more efficiently. The platform enhances hiring by improving the quality of hires, minimising unconscious bias, and reducing applicant review time by up to 90%. Headquartered in San Francisco, Endorsed was founded by engineers and leaders from Y Combinator, LinkedIn, Apple, and Life360. With years of experience building professional search tools and leading high-performing teams, the founders bring deep expertise in talent acquisition.

Recognising the need for a stronger and more enduring brand presence, Endorsed upgraded from Endorsed.ai to its Exact Brand Match (EBM) domain, Endorsed.com, in August 2024. While .AI domains have been a common choice for AI-driven startups, the shift to a .com domain reflects changing consumer perceptions. As explored in Beyond the Buzzword: Why AI No Longer Wows Consumers, the term “AI” no longer holds the same appeal it once did, prompting companies to rethink how they position their technology. With the EBM Endorsed.com, the company reinforces its brand stability, credibility, and deeper connection with its audience.


The right domain name is an important consideration when it comes to building and protecting your brand. If you’re ready to take the next step and invest in a perfect domain name for your business, contact us to learn more about our available options and how we can help you get started.


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