The performance sock brand, Endur Apparel has just announced a refreshed brand identity with Outway as its new brand name.

Endur Apparel was founded in 2016 by Canadian ex pro cyclist Rob Fraser. It just received a $3.2 million investment, which was led by Andrew Wilkinson of Tiny.com

The company said that the decision to rebrand was a result of external circumstances, without being more specific, yet that the best path forward for the brand was to evolve.

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This rebrand is our butterfly moment. Over the past 5-years we’ve grown and evolved, and although today we look a little different, our essence remains. We’re now able to spread our wings to take our brand to all-new heights, powered by the same team, products, and community.

Rob Fraser, Fouder and CEO

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The company is known for its partnership with Plastic Bank. Following its rebrand, the company’s team, logo, and products will remain the same.

Alongside its rebrand Outway secured its exact brand match domain name Outway.com.

Visit their website for more.

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How does your brand name match your company vision? What new horizons can a better name open? Get in touch if you feel your brand deserves a better name, we are always happy to help.

branding domain domain name Endur Apparel funding Outway rebrand startup