Online gambling is often defined as placing bets on casino or sports-type games via the internet. The online gambling industry is one of the sectors where COVID 19 had a positive impact, especially during the lockdowns where consumers turned to the internet platforms to overcome their financial, social, and psychological crises. Many gambling companies moved their operations online and expanded their offerings taking advantage of new technologies like Artificial intelligence, Chabot, and machine learning.
Covid didn’t really change anything, it accelerated everything. Clearly, there’s the move from the physical world to the digital world. That trend existed beforehand. Covid probably added two-three years of acceleration forward in terms of volumes.
The betting segment of the market is dominated by sports events, huge football ones as FIFA World Cup and European Championships, with many gambling companies sponsoring different teams to enhance their marketing initiatives and strategic expansions. Imarcgroup projected strong industry growth in the next five years, with North America leading the market, followed by the Asia Pacific and Europe.
Online gambling market overview provided by Imarcgroup
The increasing availability of cost-effective mobile apps worldwide is likely to drive market expansion in the coming years further.
Regulating online gaming is left to the respective governments in each country. Companies spend a lot of money in branding and marketing to promote their services and attract players, so choosing the right domain name is imperative.
Our team gathered a list of 215 online betting companies and their preferred domain name choices. In no particular order, let’s look at some of the names on the list.
Betika is a Kenyan sports betting platform based in Nairobi. Founded in 2016, the company has quickly risen to become the current Title sponsor of the Football Kenya Federation Super League.
Betika.com is the domain name this startup has chosen to operate on; it perfectly matches their brand name, and the .com extension is what visitors intuitively lean towards when typing a web address.
Casumo is a widely acclaimed online casino dedicated to giving players the best experience. Founded in 2012, Casumo has its headquarters in Malta and has additional offices in Barcelona and Gibraltar.
Casumo has chosen a domain name that corresponds to their global ambitions and communicates their vision – Casumo.com.
GAN is an award-winning provider of enterprise SaaS solutions for online casino gambling and sports betting applications.
Gambling.com Group Limited is a world-renowned performance marketing agency and a leading provider of digital marketing services for the online gambling industry exclusively.
Gambling has invested in Gambling.com – an exact brand match one-word .com name. According to Namebio, as of early January 2021, 66% of the top 100 reported domain sales of all time were one-word .com domains.
William Hill Limited, founded in London in 1934 originally as a postal and telephone betting service, is a global online gambling corporation. In April 2021, the company was acquired by Caesars Entertainment.
William Hill has a domain name exactly matching their brand name – WilliamHill.com. William Hill owns over 1600 gambling related domain names and has even applied for its branded domain extension – .williamhill.
We believe that William Hill’s long-established, trusted and widely recognised brand and reputation represent a significant competitive advantage in the development of its betting and gaming activities, particularly as the gambling industry becomes increasingly competitive.
273 out of 294 companies have chosen to operate on .com domain names. .com extension is widely known and accepted, which means it adds trust to the company’s website.
255 entries have secured exact brand match domains, thus making the most out of their marketing across channels and avoiding security risks.
.co.uk is used by 5 entries. .co.uk is the official domain name extension for the UK and is widely used among local businesses. The latest data shows that 93% of British internet users choose to visit a .co.uk website over many new extensions.