SB RSSVisualWebsiteOptimizer is a leader in A/B testing, offering a platform for growing businesses to conduct visitor research, run experiments, and other related services. In 2014 the company launched A/B testing for iOS apps and rebranded as VWO, followed by a domain name upgrade to vwo.com. At that time, VWO had already positioned itself as a […]
Founded in 2011, SmartyStreets began as intelligent address validation software for the United States. Companies like Microsoft, NASA, Netflix, DHL, and many more use SmartyStreets to process billions of addresses every day. SmartyStreets shortened its name to Smarty.com to reflect its new direction as a “worldwide location data intelligence.” Our SmartyStreets name has become too […]
Caribou initially launched as an auto refinancing business called MotoRefi in 2016. As the company grew and became successful, it kept adding new services and products to its portfolio. The brand name MotoRefi soon became limiting, leading to a rebrand to Caribou. This more generic name avoids the restrictions implied by the original brand name and opened broader markets to the company.
Sun King is Africa’s and Asia’s leading supplier of solar energy solutions for off-grid residences. Last month, the company raised $260 Million, led by General Atlantic’s BeyondNetZero, to fund a geographical expansion. The new funding comes not so long after Sun King’s rebrand. The company was founded in 2007 under the name Greenlight Planet and […]
Dare2Compete is a hiring and engagement platform, that enables companies to engage with candidates in the most interactive way to discover, assess, and hire the best talent. Having served big names like L’Oréal, Amazon, Walmart, Aditya Birla Group, Flipkart, Myntra, and many more, the brand is making rapid headway in the hiring industry. Dare2Compete recently […]
Founded in 2012, Integromat offers a visual platform for anybody without coding knowledge to design, construct, and automate anything from tasks and workflows to apps and systems. Recently the brand announced a rebrand to the much stronger and simpler brand name – Make. They have invested in an exact brand match domain name – Make.com. […]
CATO SMS has rebranded and became Allucent to emphasize the company’s spotlight on serving the specialized needs of small and mid-sized biotech companies. The new name and branding come after a series of strategic acquisitions, most recently Pharm-Olam, that doubled the company’s size. In three short years, we’ve transformed our company to meet the unique needs of small […]
The affordable startup intelligence company Flipidea.co rebrands as roiquant.com to better position its brand in assisting founders in building strong competitive businesses and generating higher returns on investment. This is why our new brand name roiquant, a combination of two words “ROI and quant”, is derived to best align with our value proposition. Paul Lee, Co-Founder […]
HotForex is a Cyprus-based brokerage group. The company launched in 2010 focusing on Foreign Exchange Trading. Through the years the business developed and evolved to a global multi-asset broker whose products and services go beyond just forex trading. This is a major milestone for the company which marks its transformation into a one stop broker […]
The performance sock brand, Endur Apparel has just announced a refreshed brand identity with Outway as its new brand name. Endur Apparel was founded in 2016 by Canadian ex pro cyclist Rob Fraser. It just received a $3.2 million investment, which was led by Andrew Wilkinson of Tiny.com The company said that the decision to rebrand was a result […]
As part of the launch of its Visual Commerce platform designed for eCommerce and retail businesses, DigitalBridge has rebranded as Fixtuur. Our business has evolved vastly over the last couple of years, and our brand needed updating to reflect who we are today. Fixtuur Team In this interview we talk with James Lewis, Chief Operating […]
GetUpside was founded by Alex Kinner and Wayne Lin back in 2016. With the rise of e-commerce, they noticed how personalization can unlock proven value for both people and businesses, and the brick and mortar world was having a hard time keeping up.
