SB RSSEstablished in 2019, SaltPay is a comprehensive business solutions provider catering to small and medium-sized enterprises throughout Europe. In April 2023, the company changed its name as Teya to better align with the comprehensive range of services it offers that go beyond simple payments. The new name, Teya (pronounced Tay-Uh), has Latin origins meaning “joy” and “happiness”.
Founded in 1906 by brothers Will Keith Kellogg and John Harvey Kellogg in Battle Creek, Michigan, USA, the Kellogg Company (doing business as Kellogg’s) is a multinational food manufacturer that produces a wide range of snacks, breakfast and convenience foods. Kellogg’s Corn Flakes was one of the earliest and most popular breakfast cereals in the […]
Cathay Pacific Cargo, the air cargo arm of Cathay Pacific Airlines, is rebranding to Cathay Cargo in alignment with the airline’s overall brand redesign. The change, according to the company, reinforces its strong brand association and perceptions held by its customers and aligns the cargo business with the same purpose, vision, and values of the master brand Cathay and all of its subsidiary brands, including Cathay Pacific, the passenger airline, and Cathay, the everyday lifestyle offering.
Beachbody, a subscription-based digital fitness and nutrition platform, is changing its name to BODi to reflect its new Health Esteem category. This new approach rejects the traditional playbook of pursuing a healthy lifestyle based on self-criticism, which Beachbody used to follow.
In this table, we have compiled a list of businesses that successfully rebranded to better names and secured the matching .com domain names for them.
Sextant Stays, a human-centred hospitality company, has recently undergone a rebrand and changed its name to Roami. This change coincides with the announcement of a $14 million Series A funding round led by Vigo Capital, bringing the brand’s total funding to $29 million. According to the company, the rebrand is more than just a name […]
Here are the top ten critical mistakes that entrepreneurs make during rebranding and what you can do instead to prevent them.
Rent-A-Center, a Plano-based company that operates over 2,400 Rent-A-Center retail units across the U.S., Mexico, and Puerto Rico, as well as Acima’s third-party, virtual lease-to-own solutions and RAC’s Acceptance Now flexible leasing unit, has undergone a significant rebranding effort.
In addition to moving to a stronger and simpler brand, Sago has also invested in an exact brand match CVCV domain name – Sago.com. CVCV domain names are increasingly popular among businesses that want to establish a strong brand identity. These short, easy-to-pronounce and memorable words have a positive and bouncy sound, making them appealing to customers of different languages and cultures.
The name “Ignite” perfectly encapsulates the company’s mission of sparking change and action within the blockchain industry. It symbolises a starting point for growth and innovation, inspiring creators to build the next breakthrough in blockchain technology, and encouraging users to embrace these services.
Centific is a global digital and technology services company, is dedicated to designing, building, and optimising human-centric intelligent digital platforms.
In October 2022, ESHA Research and FoodLogiQ merged to form a new organisation called Trustwell. According to a press release, this strategic merger will provide the food industry with unparalleled capabilities to extend product development and nutritional analysis with supplier compliance, enhanced traceability, and automated recall management.
