SB RSSThe transformation of Uuni into Ooni, along with the acquisition of the new domain Ooni.com, serves as an example of the impact a well-thought-out rebranding strategy can have. From changing one letter in the name to acquiring a new domain, every step was aimed at making the brand more accessible and authoritative. The result is a brand that retains its core essence while becoming much more user-friendly, illustrating that sometimes the smallest changes can really make the biggest difference.
Ashley HomeStore, a well-known leading furniture and mattress retailer, has changed its name to just Ashley. According to the company, the move aims to maintain relevance among consumers while also appealing to a younger demographic interested in upscale and on-trend look at an affordable price point.
MindGeek – the company behind well-known adult entertainment websites like Pornhub, Brazzers, Men.com, Trans Angels, and Nutaku – just announced a a significant transformation by rebranding and changing its overall appearance.
Milestones, an application that helps law firms update their clients on their cases, has changed its name to Hona. Along with a new name, the company has closed a $2.1M seed funding round led by Y Combinator, Ludlow Ventures, and Soma Capital.
Brett Farmiloe, Founder & CEO of Featured, talks about his brand’s history, how they picked their name, and the role Featured.com plays in their business. Tell us a little bit about yourself. What did you do before you started Featured? Featured is the fourth company I’ve founded. Previously I led an SEO agency for 10 […]
Chinese augmented reality glasses startup Nreal has changed its name to Xreal. The rebrand is a strategic move designed to encapsulate the company’s ambitious expansion plans into the European market and the introduction of its latest products.
Cliverse Media has announced a major rebrand of its flagship website, All About Cats, now known as Cats.com.
Adaptability and innovation are essential for success in a dynamic and ever-evolving retail landscape. Gilbarco Veeder-Root Retail Solutions, a global retail and payment technology provider, is embracing the spirit of transformation with a rebrand to Invenco by GVR. This rebrand marks a significant milestone, symbolising a new era of technological advancements and strategic focus for the company.
Ovo, the challenger brand that has been making waves since its establishment in 2009, is taking a significant step towards redefining its identity. In an effort to signify its evolution as a mature and diverse business, Ovo has decided to drop the word “Energy” from its name. This brand refresh serves as a powerful acknowledgment that Ovo has transcended its origins as a mere “kilowatt-per-hour energy supplier.”
Leading defense contractor, Raytheon Technologies, announced a rebrand on Monday, taking on the new name “RTX” alongside a significant investment in the three-letter .com domain: RTX.COM
Adfenix, the real estate marketing company, is rebranding to Realforce. The rebrand serves as a strategic move designed to better encapsulate the business’ evolving suite of services and its broader market perspective.
FinancialForce, a leading platform for services businesses, has rebranded as Certinia to reflect the company’s transformation and the provision of a comprehensive Services-as-a-Business (SaaB) platform.
