Choosing a good name that customers can easily remember and that really represents what the company does can help it stand out and attract attention in a busy and very competitive market.
Vanhishikha is the Founder of Contensify, a B2B SaaS content marketing agency that works with startups and scale-ups to help them establish their inbound marketing funnel using the pillar-cluster model.
Fido, a digital risk decisioning platform, has transformed its brand identity with a rebrand to Trustfull. The platform assists businesses from various sectors in assessing risks, ensuring a more secure online environment.
WellnessSpace Brands is embarking on an exciting new journey, reimagined and reborn from its original identity, HydroMassage. With a rich 30-year legacy as a pioneer in hydrotherapy, the brand is evolving, embracing a broader mission to enhance holistic wellness for mind and body.
Our guest for this episode is Mark Gunnion, widely recognized as “the Naming Guy.” Mark is a seasoned naming consultant working with clients and agencies to create unique and memorable name ideas.
In 2020, CarCare To Go set out on a mission to revolutionise the way people care for their vehicles. Founded on the idea that vehicle maintenance should be as convenient as ordering groceries online, the company quickly gained popularity for its innovative approach to car repair services. In September 2023, CarCare To Go announced a rebrand, unveiling its new identity as Roda.
Among the domain extensions favoured by the companies in the list, .com emerges as the most prevalent choice, with 350 out of 523 opting for it.
Ceridian’s decision to rebrand as “Dayforce” is a strategic move that demonstrates the power of naming your main service as your brand name.
In September 2023, in line with its commitment to innovation and keeping pace with market developments, Huobi announced a significant rebrand, adopting the name HTX. This rebrand marks a pivotal moment in the organisation’s journey, reflecting its strategic initiatives to expand globally and venture into new, promising markets.
Acquiring TrailsideRV.com is a decision that will likely resonate well with customers, providing a more memorable and credible online touchpoint for all things related to Trailside RV’s offerings.
Our guest for this episode is Sohin Shah, entrepreneur, angel investor and startup mentor. He is passionate about startups and loves discussing new ideas.
NutriFresh, now rebranded as ColdTrack, is the leading tech-enabled third-party fulfilment platform specialising in both B2C and B2B eCommerce businesses with capabilities that include bespoke pick-and-pack fulfilment, proprietary route optimisation software, and enterprise shipping services across national and regional carriers.