The new name and domain acquisition show that Aramark is strategically planning for Vestis to become a strong, independent company in the uniform and workplace supplies market.
In this interview, we talk with Fernando Beltran, CEO of Identika, a full-service advertising agency. We discuss the original source of inspiration for starting the company, their choice of domain name, and what’s coming up next for Identika.
257 companies operate with Exact Brand Match (EBM) domain names. For any business, especially startups, matching the domain name to the company’s brand name is essential because it creates instant credibility, trust, and respect.
In business since 2009 and known for its expertise in SaaS-based productivity, communication, and time management solutions, COING has refreshed its brand identity. With this transformation, the company aims to better represent its business software ecosystem. Known for products like Clockify, Pumble, and Plaky, COING will now operate under the new brand name, CAKE.COM.
Our guest for this episode is Darwin Liu, the founder and CEO behind X Agency – a dynamic team of growth engineers and digital storytellers.
In a strategic move echoing Jamie Siminoff’s successful rebrand of DoorBot to Ring – which elevated the company in the home security sector – the former Ring CEO is now turning his attention to Latch, Inc. The company announced its upcoming rebrand to Door.com, a decision aimed at amplifying its vision of “unlocking the potential of the Honest Day’s Worker.”
On the occasion of its 10th anniversary since its Initial Public Offering (IPO), CentralNic Group, the global internet services holding company, has unveiled its rebrand to Team Internet Group. Effective from the 5th September 2023, the company’s shares will be available for trading under the new ticker symbol: “TIG”.
The transformation of Uuni into Ooni, along with the acquisition of the new domain Ooni.com, serves as an example of the impact a well-thought-out rebranding strategy can have. From changing one letter in the name to acquiring a new domain, every step was aimed at making the brand more accessible and authoritative. The result is a brand that retains its core essence while becoming much more user-friendly, illustrating that sometimes the smallest changes can really make the biggest difference.
Bridgit is a prominent player in the construction industry, with 30% of the leading American contractors relying on its platform for resource planning.
Jonathan is a visionary CMO and co-founder at Trainual, a revolutionary platform for seamless team collaboration. He’s also the genius behind BreakBot, a productivity-boosting Google Calendar add-on, and the host of the Apple Podcasts Top 100 show, The Stokecast, celebrating adventure, creativity, and entrepreneurship.
Our guest for this episode is James Oliver. James is a digital entrepreneur, world explorer, and SEO expert passionate about niche website building, and the proud owner of Oliver.com.
Ashley HomeStore, a well-known leading furniture and mattress retailer, has changed its name to just Ashley. According to the company, the move aims to maintain relevance among consumers while also appealing to a younger demographic interested in upscale and on-trend look at an affordable price point.