The new name and domain acquisition show that Aramark is strategically planning for Vestis to become a strong, independent company in the uniform and workplace supplies market.
In this interview, we talk with Fernando Beltran, CEO of Identika, a full-service advertising agency. We discuss the original source of inspiration for starting the company, their choice of domain name, and what’s coming up next for Identika.
257 companies operate with Exact Brand Match (EBM) domain names. For any business, especially startups, matching the domain name to the company’s brand name is essential because it creates instant credibility, trust, and respect.
In business since 2009 and known for its expertise in SaaS-based productivity, communication, and time management solutions, COING has refreshed its brand identity. With this transformation, the company aims to better represent its business software ecosystem. Known for products like Clockify, Pumble, and Plaky, COING will now operate under the new brand name, CAKE.COM.
Our guest for this episode is Darwin Liu, the founder and CEO behind X Agency – a dynamic team of growth engineers and digital storytellers.
Our guest today is Jacskon Hedden, an industrial designer whose company designs unique products for startups, companies, and everything in between.
The transformation of Uuni into Ooni, along with the acquisition of the new domain Ooni.com, serves as an example of the impact a well-thought-out rebranding strategy can have. From changing one letter in the name to acquiring a new domain, every step was aimed at making the brand more accessible and authoritative. The result is a brand that retains its core essence while becoming much more user-friendly, illustrating that sometimes the smallest changes can really make the biggest difference.
Bridgit is a prominent player in the construction industry, with 30% of the leading American contractors relying on its platform for resource planning.
Jonathan is a visionary CMO and co-founder at Trainual, a revolutionary platform for seamless team collaboration. He’s also the genius behind BreakBot, a productivity-boosting Google Calendar add-on, and the host of the Apple Podcasts Top 100 show, The Stokecast, celebrating adventure, creativity, and entrepreneurship.
Ashley HomeStore, a well-known leading furniture and mattress retailer, has changed its name to just Ashley. According to the company, the move aims to maintain relevance among consumers while also appealing to a younger demographic interested in upscale and on-trend look at an affordable price point.
MindGeek – the company behind well-known adult entertainment websites like Pornhub, Brazzers, Men.com, Trans Angels, and Nutaku – just announced a a significant transformation by rebranding and changing its overall appearance.
Milestones, an application that helps law firms update their clients on their cases, has changed its name to Hona. Along with a new name, the company has closed a $2.1M seed funding round led by Y Combinator, Ludlow Ventures, and Soma Capital.