business

Elevance Health's Journey to a New Name and Stronger Brand Identity

In 2022, the well-established company Anthem Inc, with 78 years of history, made the decision to rebrand and become Elevance Health. The process of rebranding can be a daunting task for any company, but for Elevance Health, the decision to change their name was driven by the need to better align with their core values and mission.

Plus-Size Fashion Brands and Their Domain Name Choices

The majority of the companies on the list, 48 out of 52, operate on a .com domain name. Only four companies have chosen to operate on an alternative to the .com extension. The .com is the gold standard for reliability and highlights the brand’s credibility. It is the largest top-level domain with over 130 million .com names registered, making it the natural choice of internet users.

Mindful Naming: How Mental Health Startups are Choosing Names That Build Trust

In this research, we’ll take a closer look at the naming and domain strategies of some of the top mental health startups in the industry.

Building a Personal Brand in the Culinary World: An Entrepreneurial Journey with Chef Dennis

Today our guest is Dennis Littley, better known as  “Chef Dennis” amongst his following. Dennis is a classically trained chef with over 40 years of experience who has developed a strong personal brand. He has a website and blog where he shares helpful recipes for everyone. Dennis’s mission is to demonstrate that creating delicious restaurant-quality dishes in the comfort of one’s own home is easily achievable.

Scott's Cheap Flights Rebrands to Going.com: A Reflection of the Company's Dedication to Help People Travel and Experience the World

The switch to Going.com represents a shift in the company’s focus from just finding deals on flights to providing a comprehensive travel service for its customers.

Longevity and Anti-Aging Companies and Their Domain Name Choices

Longevity and anti-aging companies are businesses that are dedicated to researching and developing ways to extend human life and improve overall health as people age. They accomplish this by deeply investigating the biological processes of aging and identifying potential interventions that can slow or reverse the aging process.

Kyte Acquires Kyte.com to establish itself as a leader in the transportation space

Kyte is a technology and operations company that is revolutionizing the mobility market with its innovative on-demand car rental service. The company’s mission is to “unlock the freedom to go places” by delivering cars to customers’ doors for all trips longer than rideshare. Through its intentional approach, Kyte is working towards a more sustainable future while also saving customers time and money.

Finding the Perfect Name for Your Business: Top Business Name Generators

In this post, we’ll share some of the best business name generators that can help entrepreneurs find a catchy and effective name for their business.

Outgrowing the Name: Austin Software Rebrands to Howdy to Reflect Expanding Horizons

Founded in 2018, Howdy (formerly Austin Software) specializes in connecting top software engineering talent from Latin America with innovative tech employers in the United States.

Rebranding From AngelList Talent to Wellfound: How a Spin-Off is Fueling Growth and Innovation in the Startup World

AngelList, the online investment platform and venture community, has announced that it has officially spun off its startup employment service, AngelList Talent, into a standalone company called Wellfound. The spin-off allows AngelList to focus on its core business of connecting startups with investors, while Wellfound can expand its mission to connect startups with top talent.

PsiOxus Therapeutics Transforms Into Akamis Bio With $30 Million Investment

PsiOxus Therapeutics is a clinical-stage oncology company that is dedicated to improving the lives of individuals living with cancer through its innovative Tumor-Specific Immuno-Gene Therapy (T-SIGn®) platform.

Adopt' Acquires Adopt.com Domain to Support Digital Expansion and Global Growth

Adopt’ has revolutionized the perfume industry by offering high-quality products at affordable prices. It all started in 1986. It was this year, under the name Réserve Naturelle, that the company was launched. Created in Bordeaux, the brand then developed a line of accessories. Very quickly, the idea of creating a range of perfumes, whose wide offer would meet the desires of all women, was born. This range was then developed under the name adopt. And it was in 2015 that Réserve Naturelle officially changed its name.

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