business

Sphere Fluidics Rebrands to Sphere Bio to Reflect Evolving Capabilities

As part of the rebrand, the company secured the Exact Brand Match (EBM) domain name SphereBio.com – a key step in supporting a seamless brand transition.

Icon Acquires Icon.com in Landmark Deal

Icon, the AI Admaker that helps brands plan, create, and launch thousands of ads with unprecedented speed, has acquired Icon.com in an eight-figure transaction.

Guayakí Yerba Mate Rebrands to Yerba Madre, Launches New Identity on YerbaMadre.com

Guayakí Yerba Mate, a pioneer of regenerative yerba mate beverages in North America, has rebranded to Yerba Madre.

Posha Announces $8M Series A Months After Rebranding From Nymble

Posha, a food technology company developing an AI-powered kitchen robot, has raised $8 million in Series A funding.

Enos Answers Refines Its Brand with a Four-Letter Domain Enos.com

The investment in Enos.com shows how the brand is thinking about its long-term position.

Recraft Raises $30M, Signals Long-Term Vision With Recraft.com

By acquiring Recraft.com, the company signals continued growth and a clear commitment to long-term brand strength.

Skype Is History. Skype.com Still Has a Future. What Will Microsoft Do Next

Skype.com’s future will be guided by its enormous inherent value and Microsoft’s precedent in managing domains.

Aktiia Raises $42 million, Rebrands to Hilo with Hilo.com

For its new identity, the company secured the Exact Brand Match (EBM) domain name Hilo.com.

Melissima Secures Global Recognition by Shifting from Melissima.com.tr to Melissima.com

Melissima is a Turkish company specialising in formulating, designing, and producing cosmetics and personal care products, including perfumes, body sprays, deodorants, air fresheners, and hygiene items. With headquarters in Istanbul and operations spanning in-house R&D, design, and manufacturing, the company delivers tailored solutions under its own label and private label agreements. Its products are distributed […]

GoTo: A Naming Strategy Rooted in User Familiarity

As the GoTo product line gained traction, the company rebranded in 2022 to GoTo, aligning its name with what customers already recognised and trusted.

Four Letters. No Confusion: The power behind Tiny.com

Tiny’s 2022 transition from TinyCapital.com to Tiny.com was a clear step forward in brand consistency and digital presence.

Why do Legaltech Companies Rebrand? Lessons from 11 Successful Cases

Let’s explore why legaltech companies rebrand and look at some successful examples.

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