business

RRAI Rebrands to Forterra, Strengthening Its Commitment to Ground-Based Autonomy Innovation

Robotic Research Autonomous Industries (RRAI) has unveiled its new identity as Forterra, reinforcing its dedication to ground-based autonomy innovations within the defence and commercial sectors.

FLEETCOR Rebrands to Corpay, Shifting Focus to Corporate Payments

In March 2024, FLEETCOR made a significant announcement regarding its corporate identity. The company revealed plans to rebrand to Corpay, a name that more accurately reflects its comprehensive portfolio of corporate payment solutions.

Laird Connectivity Rebrands to Ezurio, Embarking on a New Era of Wireless Technology and Customer-Centric Solutions

Laird Connectivity, a leader in wireless technology, has announced a rebrand to Ezurio, ushering in a new era focused on innovative and customer-centric solutions. 

National Business Furniture Rebrands to NBF, Focused on Enhancing Workplace Impact

In March 2024, National Business Furniture announced its rebrand to NBF. This change aims to more accurately reflect its commitment to helping customers efficiently achieve their workspace objectives. The rebranding concept is encapsulated in the slogan “Workspaces: Solved”.

JM Bullion Acquires Gold.com, Joining Silver.com in Its Prestigious Domain Portfolio

JM Bullion (JMB), a leading e-commerce retailer of precious metals and a wholly-owned subsidiary of A-Mark Precious Metals, Inc., announced in March 2024 its acquisition of the domain Gold.com. This investment is a significant addition to their digital portfolio, as JMB already owns Silver.com, positioning them with two of the most iconic and easily recognisable […]

The Fintech 100 CB Insights List of Companies 2023 and Their Domain Name Choices

In our exploration, we will delve into the naming and domain choices of the leading fintech brands featured in this year’s list.

Monthly Funding Report: February 2024 Funded Startups and Their Domain Name Choices

.com domains, chosen by 369 companies, are preferred for their widespread recognition, credibility, and versatility. 

Top Private YC Companies by Valuation and Their Domain Name Choices

The analysis of domain usage among top-valued companies in Y Combinator reveals a significant preference for exact brand match (EBM) domains and the .com extension.

LDJ.com: Luxe Du Jour's Key to Unlocking the US Luxury Market

Luxe Du Jour, a top-tier luxury goods seller, successfully acquired the premium three-letter domain LDJ.com.

From CPSI to TruBridge: A New Name Signifying Growth and Expanding Horizons

CPSI (Computer Programs and Systems, Inc.), a trusted partner to more than 1,500 healthcare organisations with a broad range of technology-first solutions, is rebranding as TruBridge, Inc.

Country Extensions vs EBM Domains: How Bitly Navigated the Challenge to Secure Its Brand

Bitly’s transition to Bitly.com exemplifies the delicate balance businesses must strike between creating a unique brand identity and ensuring operational stability.

Unlocking E-commerce Success: Insights from Serial Entrepreneur Jesus Sotelo

Our guest for this episode is Jesus Sotelo, a serial fintech entrepreneur and investor.

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